What color is #E24974?

#E24974 is a medium, vivid rose. In RGB it is rgb(226, 73, 116), and in HSL hsl(343, 73%, 59%).

Is #E24974 accessible as text?

On white, #E24974 has a contrast ratio of 3.86:1 (fails WCAG AA for body text); on black it is 5.44:1 (passes). For text placed on #E24974, use black for the best readability.

What is the closest Tailwind color to #E24974?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #E24974?

#E24974 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4AE3B8. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E24974 below.

Is #E24974 good for buttons?

#E24974 works well for buttons and highlights, but use black text on #E24974 — white text only reaches 3.86:1, below the 4.5:1 needed for normal-size labels.

Is #E24974 the same as CSS indianred?

No — #E24974 is not the CSS named color indianred, but indianred (#CD5C5C) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E24974 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E24974

Not just a swatch — here's how #E24974 works with other colors. Named schemes with #E24974 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E24974 Secondary #E86E59 Accent #ED9A39 Anchor #5B3A52 Surface #F5E8D6

Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E24974 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E24974 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E24974 Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E24974 Secondary #DAA3AC Support #9B9087 Ink #17140F

Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E24974 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 20/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 74/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 76/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E24974

For UI

For branding

For interior

For fashion

People also use #E24974 with

Orchid Burnt Sienna Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.8:1. Use

Subtle surface Use #F5DFE5 for cards and hover fills. Tint 80

Avoid beside #E3524A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E24974 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E24974;
  --color-base-rgb: 226 73 116;
  --color-base-oklch: oklch(63.0% 0.190 7.5);
  --color-50: #FDF1F5;
  --color-100: #FADBE4;
  --color-200: #F4B9C9;
  --color-300: #E788A3;
  --color-400: #D55D7F;
  --color-500: #BB3A5F;
  --color-600: #8E334D;
  --color-700: #652A3B;
  --color-800: #421F29;
  --color-900: #28151A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  blush-pink: {
    50: '#FDF1F5',
    100: '#FADBE4',
    200: '#F4B9C9',
    300: '#E788A3',
    400: '#D55D7F',
    500: '#BB3A5F',
    600: '#8E334D',
    700: '#652A3B',
    800: '#421F29',
    900: '#28151A',
  },
}

$base: #E24974;
$base-ink: #141310;
$base-50: #FDF1F5;
$base-100: #FADBE4;
$base-200: #F4B9C9;
$base-300: #E788A3;
$base-400: #D55D7F;
$base-500: #BB3A5F;
$base-600: #8E334D;
$base-700: #652A3B;
$base-800: #421F29;
$base-900: #28151A;
$base-hover: #D02052;
$base-subtle: #F1CED8;

{
    "color": {
        "base": {
            "value": "#E24974",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F5",
                "type": "color"
            },
            "100": {
                "value": "#FADBE4",
                "type": "color"
            },
            "200": {
                "value": "#F4B9C9",
                "type": "color"
            },
            "300": {
                "value": "#E788A3",
                "type": "color"
            },
            "400": {
                "value": "#D55D7F",
                "type": "color"
            },
            "500": {
                "value": "#BB3A5F",
                "type": "color"
            },
            "600": {
                "value": "#8E334D",
                "type": "color"
            },
            "700": {
                "value": "#652A3B",
                "type": "color"
            },
            "800": {
                "value": "#421F29",
                "type": "color"
            },
            "900": {
                "value": "#28151A",
                "type": "color"
            }
        }
    }
}

Palettes built on #E24974

Color Lab

Pairs with #E24974

UI roles & guardrails

In real applications

Scales

Every model

Export