#E264AE is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E264AE works with other colors. Named schemes with #E264AE in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #E264AE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E264AE at work across the surfaces designers actually ship.
:root {
--color-base: #E264AE;
--color-base-rgb: 226 100 174;
--color-base-oklch: oklch(68.0% 0.176 346.5);
--color-50: #FDF2F8;
--color-100: #F9DCED;
--color-200: #F2BBDB;
--color-300: #E38CBF;
--color-400: #D161A2;
--color-500: #B63F84;
--color-600: #8B3768;
--color-700: #632C4C;
--color-800: #412033;
--color-900: #281520;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FDF2F8',
100: '#F9DCED',
200: '#F2BBDB',
300: '#E38CBF',
400: '#D161A2',
500: '#B63F84',
600: '#8B3768',
700: '#632C4C',
800: '#412033',
900: '#281520',
},
}
$base: #E264AE; $base-ink: #141310; $base-50: #FDF2F8; $base-100: #F9DCED; $base-200: #F2BBDB; $base-300: #E38CBF; $base-400: #D161A2; $base-500: #B63F84; $base-600: #8B3768; $base-700: #632C4C; $base-800: #412033; $base-900: #281520; $base-hover: #D72E91; $base-subtle: #F2D5E6;
{
"color": {
"base": {
"value": "#E264AE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F8",
"type": "color"
},
"100": {
"value": "#F9DCED",
"type": "color"
},
"200": {
"value": "#F2BBDB",
"type": "color"
},
"300": {
"value": "#E38CBF",
"type": "color"
},
"400": {
"value": "#D161A2",
"type": "color"
},
"500": {
"value": "#B63F84",
"type": "color"
},
"600": {
"value": "#8B3768",
"type": "color"
},
"700": {
"value": "#632C4C",
"type": "color"
},
"800": {
"value": "#412033",
"type": "color"
},
"900": {
"value": "#281520",
"type": "color"
}
}
}
}