#E29EED is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.
Not just a swatch — here's how #E29EED works with other colors. Named schemes with #E29EED in its natural role, and a note on why the supporting colors balance it.
Mauve opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Mauve sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Mauve sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Mauve is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauve carrying the quiet middle.
Mauve is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauve.
How #E29EED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E29EED at work across the surfaces designers actually ship.
:root {
--color-base: #E29EED;
--color-base-rgb: 226 158 237;
--color-base-oklch: oklch(79.1% 0.131 321.8);
--color-50: #FCF2FD;
--color-100: #F6DCF9;
--color-200: #EBBAF2;
--color-300: #D88BE4;
--color-400: #C360D2;
--color-500: #A73EB7;
--color-600: #80368C;
--color-700: #5C2C63;
--color-800: #3D2041;
--color-900: #251528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
mauve: {
50: '#FCF2FD',
100: '#F6DCF9',
200: '#EBBAF2',
300: '#D88BE4',
400: '#C360D2',
500: '#A73EB7',
600: '#80368C',
700: '#5C2C63',
800: '#3D2041',
900: '#251528',
},
}
$base: #E29EED; $base-ink: #141310; $base-50: #FCF2FD; $base-100: #F6DCF9; $base-200: #EBBAF2; $base-300: #D88BE4; $base-400: #C360D2; $base-500: #A73EB7; $base-600: #80368C; $base-700: #5C2C63; $base-800: #3D2041; $base-900: #251528; $base-hover: #CF5AE1; $base-subtle: #F4E4F7;
{
"color": {
"base": {
"value": "#E29EED",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2FD",
"type": "color"
},
"100": {
"value": "#F6DCF9",
"type": "color"
},
"200": {
"value": "#EBBAF2",
"type": "color"
},
"300": {
"value": "#D88BE4",
"type": "color"
},
"400": {
"value": "#C360D2",
"type": "color"
},
"500": {
"value": "#A73EB7",
"type": "color"
},
"600": {
"value": "#80368C",
"type": "color"
},
"700": {
"value": "#5C2C63",
"type": "color"
},
"800": {
"value": "#3D2041",
"type": "color"
},
"900": {
"value": "#251528",
"type": "color"
}
}
}
}