#E34698 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E34698 works with other colors. Named schemes with #E34698 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #E34698 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E34698 at work across the surfaces designers actually ship.
:root {
--color-base: #E34698;
--color-base-rgb: 227 70 152;
--color-base-oklch: oklch(64.0% 0.207 352.5);
--color-50: #FEF1F8;
--color-100: #FBDBEB;
--color-200: #F4B8D7;
--color-300: #E788B9;
--color-400: #D65C9B;
--color-500: #BC397D;
--color-600: #8F3362;
--color-700: #652A48;
--color-800: #421F31;
--color-900: #29151F;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF1F8',
100: '#FBDBEB',
200: '#F4B8D7',
300: '#E788B9',
400: '#D65C9B',
500: '#BC397D',
600: '#8F3362',
700: '#652A48',
800: '#421F31',
900: '#29151F',
},
}
$base: #E34698; $base-ink: #141310; $base-50: #FEF1F8; $base-100: #FBDBEB; $base-200: #F4B8D7; $base-300: #E788B9; $base-400: #D65C9B; $base-500: #BC397D; $base-600: #8F3362; $base-700: #652A48; $base-800: #421F31; $base-900: #29151F; $base-hover: #CE1F79; $base-subtle: #F1CDDF;
{
"color": {
"base": {
"value": "#E34698",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F8",
"type": "color"
},
"100": {
"value": "#FBDBEB",
"type": "color"
},
"200": {
"value": "#F4B8D7",
"type": "color"
},
"300": {
"value": "#E788B9",
"type": "color"
},
"400": {
"value": "#D65C9B",
"type": "color"
},
"500": {
"value": "#BC397D",
"type": "color"
},
"600": {
"value": "#8F3362",
"type": "color"
},
"700": {
"value": "#652A48",
"type": "color"
},
"800": {
"value": "#421F31",
"type": "color"
},
"900": {
"value": "#29151F",
"type": "color"
}
}
}
}