Nearest named color: Indian Red
#E35B60
#E35B60
Nearest named
Indian Red
Family
Red
Lightness
64.8%
Chroma
0.170
Hue angle
21.0°
Temperature
Warm
Contrast on white
3.54:1 · AA Large
Contrast on black
5.25:1 · AA
Web-safe
#CC6666
CSS oklch()
65% 0.17 21

#E35B60 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #E35B60

Not just a swatch — here's how #E35B60 works with other colors. Named schemes with #E35B60 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Indian Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Indian Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Indian Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Indian Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Indian Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indian Red carrying the quiet middle.

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Color Lab

How #E35B60 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 44/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 37/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 50/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 47/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 66/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 76/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 22/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 82/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E35B60

For UI
For branding
For interior
For fashion
People also use #E35B60 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.2:1. Use
Subtle surface Use #F6E2E2 for cards and hover fills. Tint 80
Avoid beside #E38359 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E35B60 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E35B60;
  --color-base-rgb: 227 91 96;
  --color-base-oklch: oklch(64.8% 0.170 21.0);
  --color-50: #FDF1F2;
  --color-100: #FADBDC;
  --color-200: #F3B9BB;
  --color-300: #E58A8D;
  --color-400: #D45E62;
  --color-500: #B93C40;
  --color-600: #8D3538;
  --color-700: #642B2D;
  --color-800: #421F21;
  --color-900: #281516;
  --color-on-base: #141310;
}