#E360EF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #E360EF works with other colors. Named schemes with #E360EF in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #E360EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E360EF at work across the surfaces designers actually ship.
:root {
--color-base: #E360EF;
--color-base-rgb: 227 96 239;
--color-base-oklch: oklch(70.6% 0.232 324.3);
--color-50: #FDF0FE;
--color-100: #F9D9FC;
--color-200: #F2B5F8;
--color-300: #E483ED;
--color-400: #D255DD;
--color-500: #B732C3;
--color-600: #8B2E94;
--color-700: #632669;
--color-800: #411D44;
--color-900: #28142A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF0FE',
100: '#F9D9FC',
200: '#F2B5F8',
300: '#E483ED',
400: '#D255DD',
500: '#B732C3',
600: '#8B2E94',
700: '#632669',
800: '#411D44',
900: '#28142A',
},
}
$base: #E360EF; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #F9D9FC; $base-200: #F2B5F8; $base-300: #E483ED; $base-400: #D255DD; $base-500: #B732C3; $base-600: #8B2E94; $base-700: #632669; $base-800: #411D44; $base-900: #28142A; $base-hover: #D924E9; $base-subtle: #F2D5F5;
{
"color": {
"base": {
"value": "#E360EF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#F9D9FC",
"type": "color"
},
"200": {
"value": "#F2B5F8",
"type": "color"
},
"300": {
"value": "#E483ED",
"type": "color"
},
"400": {
"value": "#D255DD",
"type": "color"
},
"500": {
"value": "#B732C3",
"type": "color"
},
"600": {
"value": "#8B2E94",
"type": "color"
},
"700": {
"value": "#632669",
"type": "color"
},
"800": {
"value": "#411D44",
"type": "color"
},
"900": {
"value": "#28142A",
"type": "color"
}
}
}
}