Nearest named color: Orchid
#E366DA
#E366DA
Nearest named
Orchid
Family
Purple
Lightness
70.2%
Chroma
0.206
Hue angle
330.3°
Temperature
Warm
Contrast on white
2.93:1 · Fail
Contrast on black
6.35:1 · AA
Web-safe
#CC66CC
CSS oklch()
70% 0.21 330

#E366DA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.

Palettes built on #E366DA

Not just a swatch — here's how #E366DA works with other colors. Named schemes with #E366DA in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Orchid as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

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Color Lab

How #E366DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 42/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 32/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 79/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E366DA

For UI
For branding
For interior
For fashion
People also use #E366DA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.4:1. Use
Subtle surface Use #F6E4F5 for cards and hover fills. Tint 80
Avoid beside #E368B2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E366DA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E366DA;
  --color-base-rgb: 227 102 218;
  --color-base-oklch: oklch(70.2% 0.206 330.3);
  --color-50: #FDF2FC;
  --color-100: #F9DCF8;
  --color-200: #F2BAEF;
  --color-300: #E48BDE;
  --color-400: #D260CB;
  --color-500: #B73EAF;
  --color-600: #8C3686;
  --color-700: #632C60;
  --color-800: #41203F;
  --color-900: #281527;
  --color-on-base: #141310;
}