What color is #E366F9?

#E366F9 is a light, vivid purple. In RGB it is rgb(227, 102, 249), and in HSL hsl(291, 92%, 69%).

Is #E366F9 accessible as text?

On white, #E366F9 has a contrast ratio of 2.79:1 (fails WCAG AA for body text); on black it is 7.53:1 (passes). For text placed on #E366F9, use black for the best readability.

What is the closest Tailwind color to #E366F9?

The nearest Tailwind CSS token is fuchsia-400 (#ED6AFF).

What colors go well with #E366F9?

#E366F9 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7DF967. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E366F9 below.

Is #E366F9 good for buttons?

#E366F9 works well for buttons and highlights, but use black text on #E366F9 — white text only reaches 2.79:1, below the 4.5:1 needed for normal-size labels.

Is #E366F9 the same as CSS orchid?

No — #E366F9 is not the CSS named color orchid, but orchid (#DA70D6) is the closest CSS named color.

#E366F9 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E366F9

Not just a swatch — here's how #E366F9 works with other colors. Named schemes with #E366F9 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #E366F9 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #E366F9 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FF96FF

Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.

Japanese Sand Base · 5 colors

Base #E366F9 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E366F9 Secondary #EABFF1 Support #9C9087 Ink #18140F

Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #E366F9 Secondary #E86C66 Accent #F29644 Anchor #593A55 Surface #F6E8D7

Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #E366F9 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 31/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 14/100

Very low

Clean and current — no dusty, aged cast.

Luxury 31/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 90/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 39/100

Low

Workable accent with care around contrast.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E366F9

For UI

For branding

For interior

For fashion

People also use #E366F9 with

Wisteria Hot Pink Light Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.7:1. Use

Subtle surface Use #F7E5FA for cards and hover fills. Tint 80

Avoid beside #F967DE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E366F9 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E366F9;
  --color-base-rgb: 227 102 249;
  --color-base-oklch: oklch(71.8% 0.232 321.4);
  --color-50: #FCF0FE;
  --color-100: #F8D8FD;
  --color-200: #F0B1FC;
  --color-300: #E17CF3;
  --color-400: #CE4DE5;
  --color-500: #B329CB;
  --color-600: #89289A;
  --color-700: #61226D;
  --color-800: #401A47;
  --color-900: #27122B;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  heliotrope: {
    50: '#FCF0FE',
    100: '#F8D8FD',
    200: '#F0B1FC',
    300: '#E17CF3',
    400: '#CE4DE5',
    500: '#B329CB',
    600: '#89289A',
    700: '#61226D',
    800: '#401A47',
    900: '#27122B',
  },
}

$base: #E366F9;
$base-ink: #141310;
$base-50: #FCF0FE;
$base-100: #F8D8FD;
$base-200: #F0B1FC;
$base-300: #E17CF3;
$base-400: #CE4DE5;
$base-500: #B329CB;
$base-600: #89289A;
$base-700: #61226D;
$base-800: #401A47;
$base-900: #27122B;
$base-hover: #D624F6;
$base-subtle: #F3D7F8;

{
    "color": {
        "base": {
            "value": "#E366F9",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F8D8FD",
                "type": "color"
            },
            "200": {
                "value": "#F0B1FC",
                "type": "color"
            },
            "300": {
                "value": "#E17CF3",
                "type": "color"
            },
            "400": {
                "value": "#CE4DE5",
                "type": "color"
            },
            "500": {
                "value": "#B329CB",
                "type": "color"
            },
            "600": {
                "value": "#89289A",
                "type": "color"
            },
            "700": {
                "value": "#61226D",
                "type": "color"
            },
            "800": {
                "value": "#401A47",
                "type": "color"
            },
            "900": {
                "value": "#27122B",
                "type": "color"
            }
        }
    }
}