What color is #E37787?

#E37787 is a light, soft red. In RGB it is rgb(227, 119, 135), and in HSL hsl(351, 66%, 68%).

Is #E37787 accessible as text?

On white, #E37787 has a contrast ratio of 2.89:1 (fails WCAG AA for body text); on black it is 7.25:1 (passes). For text placed on #E37787, use black for the best readability.

What is the closest Tailwind color to #E37787?

The nearest Tailwind CSS token is rose-400 (#FF637E).

What colors go well with #E37787?

#E37787 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #78E3D3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E37787 below.

Is #E37787 good for buttons?

#E37787 works well for buttons and highlights, but use black text on #E37787 — white text only reaches 2.89:1, below the 4.5:1 needed for normal-size labels.

Is #E37787 the same as CSS palevioletred?

No — #E37787 is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E37787 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E37787

Not just a swatch — here's how #E37787 works with other colors. Named schemes with #E37787 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E37787 Secondary #B8622A Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #E37787 Surface #E4CDA8 Secondary #B27859 Accent #9A966C Anchor #3F2C21

Pale Violet Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #E37787 Accent #AEC3B2 Surface #E7D7BE Secondary #9AA0A2 Anchor #27324B

Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E37787 Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E37787 Secondary #E6BDC1 Support #9B9087 Ink #17140F

Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E37787 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 81/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 52/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 31/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 54/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 38/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 52/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 30/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E37787

For UI

For branding

For interior

For fashion

People also use #E37787 with

Wisteria Fawn Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.4:1. Use

Subtle surface Use #F6E7E9 for cards and hover fills. Tint 80

Avoid beside #E38B78 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E37787 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E37787;
  --color-base-rgb: 227 119 135;
  --color-base-oklch: oklch(69.6% 0.134 11.8);
  --color-50: #FDF2F3;
  --color-100: #F9DCE1;
  --color-200: #F1BBC3;
  --color-300: #E28D9A;
  --color-400: #D06273;
  --color-500: #B54052;
  --color-600: #8A3844;
  --color-700: #622D35;
  --color-800: #402125;
  --color-900: #281618;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  pale-violet-red: {
    50: '#FDF2F3',
    100: '#F9DCE1',
    200: '#F1BBC3',
    300: '#E28D9A',
    400: '#D06273',
    500: '#B54052',
    600: '#8A3844',
    700: '#622D35',
    800: '#402125',
    900: '#281618',
  },
}

$base: #E37787;
$base-ink: #141310;
$base-50: #FDF2F3;
$base-100: #F9DCE1;
$base-200: #F1BBC3;
$base-300: #E28D9A;
$base-400: #D06273;
$base-500: #B54052;
$base-600: #8A3844;
$base-700: #622D35;
$base-800: #402125;
$base-900: #281618;
$base-hover: #D73E55;
$base-subtle: #F3DADE;

{
    "color": {
        "base": {
            "value": "#E37787",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F3",
                "type": "color"
            },
            "100": {
                "value": "#F9DCE1",
                "type": "color"
            },
            "200": {
                "value": "#F1BBC3",
                "type": "color"
            },
            "300": {
                "value": "#E28D9A",
                "type": "color"
            },
            "400": {
                "value": "#D06273",
                "type": "color"
            },
            "500": {
                "value": "#B54052",
                "type": "color"
            },
            "600": {
                "value": "#8A3844",
                "type": "color"
            },
            "700": {
                "value": "#622D35",
                "type": "color"
            },
            "800": {
                "value": "#402125",
                "type": "color"
            },
            "900": {
                "value": "#281618",
                "type": "color"
            }
        }
    }
}

Palettes built on #E37787

Color Lab

Pairs with #E37787

UI roles & guardrails

In real applications

Scales

Every model

Export