#E378EE is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #E378EE works with other colors. Named schemes with #E378EE in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #E378EE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E378EE at work across the surfaces designers actually ship.
:root {
--color-base: #E378EE;
--color-base-rgb: 227 120 238;
--color-base-oklch: oklch(73.5% 0.196 323.8);
--color-50: #FDF1FE;
--color-100: #F8DAFB;
--color-200: #F0B6F6;
--color-300: #E085EA;
--color-400: #CD58DA;
--color-500: #B136BF;
--color-600: #883091;
--color-700: #612867;
--color-800: #3F1E43;
--color-900: #271429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF1FE',
100: '#F8DAFB',
200: '#F0B6F6',
300: '#E085EA',
400: '#CD58DA',
500: '#B136BF',
600: '#883091',
700: '#612867',
800: '#3F1E43',
900: '#271429',
},
}
$base: #E378EE; $base-ink: #141310; $base-50: #FDF1FE; $base-100: #F8DAFB; $base-200: #F0B6F6; $base-300: #E085EA; $base-400: #CD58DA; $base-500: #B136BF; $base-600: #883091; $base-700: #612867; $base-800: #3F1E43; $base-900: #271429; $base-hover: #D537E6; $base-subtle: #F3DAF6;
{
"color": {
"base": {
"value": "#E378EE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FE",
"type": "color"
},
"100": {
"value": "#F8DAFB",
"type": "color"
},
"200": {
"value": "#F0B6F6",
"type": "color"
},
"300": {
"value": "#E085EA",
"type": "color"
},
"400": {
"value": "#CD58DA",
"type": "color"
},
"500": {
"value": "#B136BF",
"type": "color"
},
"600": {
"value": "#883091",
"type": "color"
},
"700": {
"value": "#612867",
"type": "color"
},
"800": {
"value": "#3F1E43",
"type": "color"
},
"900": {
"value": "#271429",
"type": "color"
}
}
}
}