#E381FD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #E381FD works with other colors. Named schemes with #E381FD in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #E381FD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E381FD at work across the surfaces designers actually ship.
:root {
--color-base: #E381FD;
--color-base-rgb: 227 129 253;
--color-base-oklch: oklch(75.5% 0.196 318.9);
--color-50: #FBF0FE;
--color-100: #F5D8FD;
--color-200: #EBB1FC;
--color-300: #DB79F6;
--color-400: #C649E9;
--color-500: #AB25D0;
--color-600: #83259D;
--color-700: #5E206F;
--color-800: #3E1948;
--color-900: #26112C;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FBF0FE',
100: '#F5D8FD',
200: '#EBB1FC',
300: '#DB79F6',
400: '#C649E9',
500: '#AB25D0',
600: '#83259D',
700: '#5E206F',
800: '#3E1948',
900: '#26112C',
},
}
$base: #E381FD; $base-ink: #141310; $base-50: #FBF0FE; $base-100: #F5D8FD; $base-200: #EBB1FC; $base-300: #DB79F6; $base-400: #C649E9; $base-500: #AB25D0; $base-600: #83259D; $base-700: #5E206F; $base-800: #3E1948; $base-900: #26112C; $base-hover: #D136FC; $base-subtle: #F4DEFA;
{
"color": {
"base": {
"value": "#E381FD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF0FE",
"type": "color"
},
"100": {
"value": "#F5D8FD",
"type": "color"
},
"200": {
"value": "#EBB1FC",
"type": "color"
},
"300": {
"value": "#DB79F6",
"type": "color"
},
"400": {
"value": "#C649E9",
"type": "color"
},
"500": {
"value": "#AB25D0",
"type": "color"
},
"600": {
"value": "#83259D",
"type": "color"
},
"700": {
"value": "#5E206F",
"type": "color"
},
"800": {
"value": "#3E1948",
"type": "color"
},
"900": {
"value": "#26112C",
"type": "color"
}
}
}
}