What color is #E40D4E?

#E40D4E is a medium, vivid rose. In RGB it is rgb(228, 13, 78), and in HSL hsl(342, 89%, 47%).

Is #E40D4E accessible as text?

On white, #E40D4E has a contrast ratio of 4.70:1 (passes WCAG AA for body text); on black it is 4.47:1 (fails). For text placed on #E40D4E, use white for the best readability.

What is the closest Tailwind color to #E40D4E?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #E40D4E?

#E40D4E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0DE3A3. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E40D4E below.

Is #E40D4E good for buttons?

#E40D4E works well for buttons and highlights, but use white text on #E40D4E — black text only reaches 4.47:1, below the 4.5:1 needed for normal-size labels.

Is #E40D4E the same as CSS crimson?

No — #E40D4E is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E40D4E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E40D4E

Not just a swatch — here's how #E40D4E works with other colors. Named schemes with #E40D4E in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E40D4E Secondary #E86E57 Accent #EC9B38 Anchor #5C3A51 Surface #F5E8D6

Raspberry glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E40D4E Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Raspberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E40D4E Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Raspberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E40D4E Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Raspberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E40D4E Secondary #D59296 Support #9B9087 Ink #17140F

Raspberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Raspberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E40D4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 91/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 21/100

Low

Clean and current — no dusty, aged cast.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 89/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E40D4E

For UI

For branding

For interior

For fashion

People also use #E40D4E with

Fuchsia Cinnabar Emerald Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.7:1. Use

Subtle surface Use #F5D3DD for cards and hover fills. Tint 80

Avoid beside #E3140D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E40D4E at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E40D4E;
  --color-base-rgb: 228 13 78;
  --color-base-oklch: oklch(58.7% 0.231 15.0);
  --color-50: #FEF0F5;
  --color-100: #FDD8E3;
  --color-200: #FAB2C8;
  --color-300: #F17EA1;
  --color-400: #E34F7C;
  --color-500: #C92C5B;
  --color-600: #982A4B;
  --color-700: #6B2339;
  --color-800: #461B28;
  --color-900: #2B131A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  raspberry: {
    50: '#FEF0F5',
    100: '#FDD8E3',
    200: '#FAB2C8',
    300: '#F17EA1',
    400: '#E34F7C',
    500: '#C92C5B',
    600: '#982A4B',
    700: '#6B2339',
    800: '#461B28',
    900: '#2B131A',
  },
}

$base: #E40D4E;
$base-ink: #FFFFFF;
$base-50: #FEF0F5;
$base-100: #FDD8E3;
$base-200: #FAB2C8;
$base-300: #F17EA1;
$base-400: #E34F7C;
$base-500: #C92C5B;
$base-600: #982A4B;
$base-700: #6B2339;
$base-800: #461B28;
$base-900: #2B131A;
$base-hover: #B50B3E;
$base-subtle: #F2BBCB;

{
    "color": {
        "base": {
            "value": "#E40D4E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F5",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E3",
                "type": "color"
            },
            "200": {
                "value": "#FAB2C8",
                "type": "color"
            },
            "300": {
                "value": "#F17EA1",
                "type": "color"
            },
            "400": {
                "value": "#E34F7C",
                "type": "color"
            },
            "500": {
                "value": "#C92C5B",
                "type": "color"
            },
            "600": {
                "value": "#982A4B",
                "type": "color"
            },
            "700": {
                "value": "#6B2339",
                "type": "color"
            },
            "800": {
                "value": "#461B28",
                "type": "color"
            },
            "900": {
                "value": "#2B131A",
                "type": "color"
            }
        }
    }
}