#E41D2A is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E41D2A works with other colors. Named schemes with #E41D2A in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #E41D2A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E41D2A at work across the surfaces designers actually ship.
:root {
--color-base: #E41D2A;
--color-base-rgb: 228 29 42;
--color-base-oklch: oklch(58.7% 0.226 25.7);
--color-50: #FEF1F2;
--color-100: #FCDADC;
--color-200: #F6B6BA;
--color-300: #EB858B;
--color-400: #DA5860;
--color-500: #C0353E;
--color-600: #923036;
--color-700: #67282C;
--color-800: #431D20;
--color-900: #291415;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF1F2',
100: '#FCDADC',
200: '#F6B6BA',
300: '#EB858B',
400: '#DA5860',
500: '#C0353E',
600: '#923036',
700: '#67282C',
800: '#431D20',
900: '#291415',
},
}
$base: #E41D2A; $base-ink: #FFFFFF; $base-50: #FEF1F2; $base-100: #FCDADC; $base-200: #F6B6BA; $base-300: #EB858B; $base-400: #DA5860; $base-500: #C0353E; $base-600: #923036; $base-700: #67282C; $base-800: #431D20; $base-900: #291415; $base-hover: #B71520; $base-subtle: #F0C2C5;
{
"color": {
"base": {
"value": "#E41D2A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F2",
"type": "color"
},
"100": {
"value": "#FCDADC",
"type": "color"
},
"200": {
"value": "#F6B6BA",
"type": "color"
},
"300": {
"value": "#EB858B",
"type": "color"
},
"400": {
"value": "#DA5860",
"type": "color"
},
"500": {
"value": "#C0353E",
"type": "color"
},
"600": {
"value": "#923036",
"type": "color"
},
"700": {
"value": "#67282C",
"type": "color"
},
"800": {
"value": "#431D20",
"type": "color"
},
"900": {
"value": "#291415",
"type": "color"
}
}
}
}