#E4253E is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E4253E works with other colors. Named schemes with #E4253E in its natural role, and a note on why the supporting colors balance it.
Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Amaranth anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Amaranth plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Amaranth sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.
How #E4253E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E4253E at work across the surfaces designers actually ship.
:root {
--color-base: #E4253E;
--color-base-rgb: 228 37 62;
--color-base-oklch: oklch(59.4% 0.221 21.6);
--color-50: #FEF1F3;
--color-100: #FBDADE;
--color-200: #F6B6BF;
--color-300: #EA8593;
--color-400: #DA586A;
--color-500: #BF3648;
--color-600: #91303D;
--color-700: #672830;
--color-800: #431E23;
--color-900: #291417;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amaranth: {
50: '#FEF1F3',
100: '#FBDADE',
200: '#F6B6BF',
300: '#EA8593',
400: '#DA586A',
500: '#BF3648',
600: '#91303D',
700: '#672830',
800: '#431E23',
900: '#291417',
},
}
$base: #E4253E; $base-ink: #141310; $base-50: #FEF1F3; $base-100: #FBDADE; $base-200: #F6B6BF; $base-300: #EA8593; $base-400: #DA586A; $base-500: #BF3648; $base-600: #91303D; $base-700: #672830; $base-800: #431E23; $base-900: #291417; $base-hover: #BD172D; $base-subtle: #F0C5CA;
{
"color": {
"base": {
"value": "#E4253E",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F3",
"type": "color"
},
"100": {
"value": "#FBDADE",
"type": "color"
},
"200": {
"value": "#F6B6BF",
"type": "color"
},
"300": {
"value": "#EA8593",
"type": "color"
},
"400": {
"value": "#DA586A",
"type": "color"
},
"500": {
"value": "#BF3648",
"type": "color"
},
"600": {
"value": "#91303D",
"type": "color"
},
"700": {
"value": "#672830",
"type": "color"
},
"800": {
"value": "#431E23",
"type": "color"
},
"900": {
"value": "#291417",
"type": "color"
}
}
}
}