#E44449 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E44449 works with other colors. Named schemes with #E44449 in its natural role, and a note on why the supporting colors balance it.
Vermilion glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Vermilion anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Vermilion plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Vermilion sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Vermilion is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Vermilion carrying the quiet middle.
How #E44449 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E44449 at work across the surfaces designers actually ship.
:root {
--color-base: #E44449;
--color-base-rgb: 228 68 73;
--color-base-oklch: oklch(61.9% 0.196 23.4);
--color-50: #FEF1F1;
--color-100: #FBDADB;
--color-200: #F5B8BA;
--color-300: #E8878A;
--color-400: #D75B5F;
--color-500: #BC383D;
--color-600: #903235;
--color-700: #66292B;
--color-800: #421E20;
--color-900: #291415;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
vermilion: {
50: '#FEF1F1',
100: '#FBDADB',
200: '#F5B8BA',
300: '#E8878A',
400: '#D75B5F',
500: '#BC383D',
600: '#903235',
700: '#66292B',
800: '#421E20',
900: '#291415',
},
}
$base: #E44449; $base-ink: #141310; $base-50: #FEF1F1; $base-100: #FBDADB; $base-200: #F5B8BA; $base-300: #E8878A; $base-400: #D75B5F; $base-500: #BC383D; $base-600: #903235; $base-700: #66292B; $base-800: #421E20; $base-900: #291415; $base-hover: #CF1E23; $base-subtle: #F1CDCE;
{
"color": {
"base": {
"value": "#E44449",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F1",
"type": "color"
},
"100": {
"value": "#FBDADB",
"type": "color"
},
"200": {
"value": "#F5B8BA",
"type": "color"
},
"300": {
"value": "#E8878A",
"type": "color"
},
"400": {
"value": "#D75B5F",
"type": "color"
},
"500": {
"value": "#BC383D",
"type": "color"
},
"600": {
"value": "#903235",
"type": "color"
},
"700": {
"value": "#66292B",
"type": "color"
},
"800": {
"value": "#421E20",
"type": "color"
},
"900": {
"value": "#291415",
"type": "color"
}
}
}
}