#E44673 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E44673 works with other colors. Named schemes with #E44673 in its natural role, and a note on why the supporting colors balance it.
Cerise glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cerise sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cerise sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Cerise as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cerise is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerise carrying the quiet middle.
How #E44673 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E44673 at work across the surfaces designers actually ship.
:root {
--color-base: #E44673;
--color-base-rgb: 228 70 115;
--color-base-oklch: oklch(63.0% 0.196 7.7);
--color-50: #FEF1F5;
--color-100: #FBDAE4;
--color-200: #F5B8C9;
--color-300: #E887A3;
--color-400: #D75B7E;
--color-500: #BC385E;
--color-600: #90324D;
--color-700: #66293A;
--color-800: #421E29;
--color-900: #29141A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cerise: {
50: '#FEF1F5',
100: '#FBDAE4',
200: '#F5B8C9',
300: '#E887A3',
400: '#D75B7E',
500: '#BC385E',
600: '#90324D',
700: '#66293A',
800: '#421E29',
900: '#29141A',
},
}
$base: #E44673; $base-ink: #141310; $base-50: #FEF1F5; $base-100: #FBDAE4; $base-200: #F5B8C9; $base-300: #E887A3; $base-400: #D75B7E; $base-500: #BC385E; $base-600: #90324D; $base-700: #66293A; $base-800: #421E29; $base-900: #29141A; $base-hover: #CF1E50; $base-subtle: #F1CDD7;
{
"color": {
"base": {
"value": "#E44673",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FBDAE4",
"type": "color"
},
"200": {
"value": "#F5B8C9",
"type": "color"
},
"300": {
"value": "#E887A3",
"type": "color"
},
"400": {
"value": "#D75B7E",
"type": "color"
},
"500": {
"value": "#BC385E",
"type": "color"
},
"600": {
"value": "#90324D",
"type": "color"
},
"700": {
"value": "#66293A",
"type": "color"
},
"800": {
"value": "#421E29",
"type": "color"
},
"900": {
"value": "#29141A",
"type": "color"
}
}
}
}