#E44769 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E44769 works with other colors. Named schemes with #E44769 in its natural role, and a note on why the supporting colors balance it.
Cerise glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cerise sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Cerise as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cerise is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerise carrying the quiet middle.
Cerise carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #E44769 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E44769 at work across the surfaces designers actually ship.
:root {
--color-base: #E44769;
--color-base-rgb: 228 71 105;
--color-base-oklch: oklch(62.8% 0.193 12.0);
--color-50: #FEF1F4;
--color-100: #FBDBE2;
--color-200: #F4B8C5;
--color-300: #E7889D;
--color-400: #D65C76;
--color-500: #BC3955;
--color-600: #8F3347;
--color-700: #652A36;
--color-800: #421F26;
--color-900: #291519;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cerise: {
50: '#FEF1F4',
100: '#FBDBE2',
200: '#F4B8C5',
300: '#E7889D',
400: '#D65C76',
500: '#BC3955',
600: '#8F3347',
700: '#652A36',
800: '#421F26',
900: '#291519',
},
}
$base: #E44769; $base-ink: #141310; $base-50: #FEF1F4; $base-100: #FBDBE2; $base-200: #F4B8C5; $base-300: #E7889D; $base-400: #D65C76; $base-500: #BC3955; $base-600: #8F3347; $base-700: #652A36; $base-800: #421F26; $base-900: #291519; $base-hover: #D11F46; $base-subtle: #F1CED6;
{
"color": {
"base": {
"value": "#E44769",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FBDBE2",
"type": "color"
},
"200": {
"value": "#F4B8C5",
"type": "color"
},
"300": {
"value": "#E7889D",
"type": "color"
},
"400": {
"value": "#D65C76",
"type": "color"
},
"500": {
"value": "#BC3955",
"type": "color"
},
"600": {
"value": "#8F3347",
"type": "color"
},
"700": {
"value": "#652A36",
"type": "color"
},
"800": {
"value": "#421F26",
"type": "color"
},
"900": {
"value": "#291519",
"type": "color"
}
}
}
}