#E44987 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E44987 works with other colors. Named schemes with #E44987 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #E44987 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E44987 at work across the surfaces designers actually ship.
:root {
--color-base: #E44987;
--color-base-rgb: 228 73 135;
--color-base-oklch: oklch(63.9% 0.197 359.9);
--color-50: #FEF1F6;
--color-100: #FBDBE7;
--color-200: #F4B8D0;
--color-300: #E788AE;
--color-400: #D65C8D;
--color-500: #BC396D;
--color-600: #8F3358;
--color-700: #652A41;
--color-800: #421F2D;
--color-900: #29151D;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF1F6',
100: '#FBDBE7',
200: '#F4B8D0',
300: '#E788AE',
400: '#D65C8D',
500: '#BC396D',
600: '#8F3358',
700: '#652A41',
800: '#421F2D',
900: '#29151D',
},
}
$base: #E44987; $base-ink: #141310; $base-50: #FEF1F6; $base-100: #FBDBE7; $base-200: #F4B8D0; $base-300: #E788AE; $base-400: #D65C8D; $base-500: #BC396D; $base-600: #8F3358; $base-700: #652A41; $base-800: #421F2D; $base-900: #29151D; $base-hover: #D11F67; $base-subtle: #F1CEDC;
{
"color": {
"base": {
"value": "#E44987",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FBDBE7",
"type": "color"
},
"200": {
"value": "#F4B8D0",
"type": "color"
},
"300": {
"value": "#E788AE",
"type": "color"
},
"400": {
"value": "#D65C8D",
"type": "color"
},
"500": {
"value": "#BC396D",
"type": "color"
},
"600": {
"value": "#8F3358",
"type": "color"
},
"700": {
"value": "#652A41",
"type": "color"
},
"800": {
"value": "#421F2D",
"type": "color"
},
"900": {
"value": "#29151D",
"type": "color"
}
}
}
}