#E44E5A is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E44E5A works with other colors. Named schemes with #E44E5A in its natural role, and a note on why the supporting colors balance it.
Vermilion glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Vermilion sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Vermilion as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Vermilion is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Vermilion carrying the quiet middle.
Vermilion carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #E44E5A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E44E5A at work across the surfaces designers actually ship.
:root {
--color-base: #E44E5A;
--color-base-rgb: 228 78 90;
--color-base-oklch: oklch(63.3% 0.185 19.7);
--color-50: #FEF1F2;
--color-100: #FBDBDD;
--color-200: #F4B8BD;
--color-300: #E78890;
--color-400: #D65C66;
--color-500: #BC3944;
--color-600: #8F333B;
--color-700: #652A2F;
--color-800: #421F22;
--color-900: #291516;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
vermilion: {
50: '#FEF1F2',
100: '#FBDBDD',
200: '#F4B8BD',
300: '#E78890',
400: '#D65C66',
500: '#BC3944',
600: '#8F333B',
700: '#652A2F',
800: '#421F22',
900: '#291516',
},
}
$base: #E44E5A; $base-ink: #141310; $base-50: #FEF1F2; $base-100: #FBDBDD; $base-200: #F4B8BD; $base-300: #E78890; $base-400: #D65C66; $base-500: #BC3944; $base-600: #8F333B; $base-700: #652A2F; $base-800: #421F22; $base-900: #291516; $base-hover: #D5202F; $base-subtle: #F2CFD2;
{
"color": {
"base": {
"value": "#E44E5A",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F2",
"type": "color"
},
"100": {
"value": "#FBDBDD",
"type": "color"
},
"200": {
"value": "#F4B8BD",
"type": "color"
},
"300": {
"value": "#E78890",
"type": "color"
},
"400": {
"value": "#D65C66",
"type": "color"
},
"500": {
"value": "#BC3944",
"type": "color"
},
"600": {
"value": "#8F333B",
"type": "color"
},
"700": {
"value": "#652A2F",
"type": "color"
},
"800": {
"value": "#421F22",
"type": "color"
},
"900": {
"value": "#291516",
"type": "color"
}
}
}
}