#E44E73 is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E44E73 works with other colors. Named schemes with #E44E73 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #E44E73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E44E73 at work across the surfaces designers actually ship.
:root {
--color-base: #E44E73;
--color-base-rgb: 228 78 115;
--color-base-oklch: oklch(63.8% 0.186 9.3);
--color-50: #FEF1F4;
--color-100: #FBDBE3;
--color-200: #F4B8C7;
--color-300: #E788A0;
--color-400: #D65C7A;
--color-500: #BC395A;
--color-600: #8F334A;
--color-700: #652A38;
--color-800: #421F28;
--color-900: #29151A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF1F4',
100: '#FBDBE3',
200: '#F4B8C7',
300: '#E788A0',
400: '#D65C7A',
500: '#BC395A',
600: '#8F334A',
700: '#652A38',
800: '#421F28',
900: '#29151A',
},
}
$base: #E44E73; $base-ink: #141310; $base-50: #FEF1F4; $base-100: #FBDBE3; $base-200: #F4B8C7; $base-300: #E788A0; $base-400: #D65C7A; $base-500: #BC395A; $base-600: #8F334A; $base-700: #652A38; $base-800: #421F28; $base-900: #29151A; $base-hover: #D5204D; $base-subtle: #F2CFD8;
{
"color": {
"base": {
"value": "#E44E73",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FBDBE3",
"type": "color"
},
"200": {
"value": "#F4B8C7",
"type": "color"
},
"300": {
"value": "#E788A0",
"type": "color"
},
"400": {
"value": "#D65C7A",
"type": "color"
},
"500": {
"value": "#BC395A",
"type": "color"
},
"600": {
"value": "#8F334A",
"type": "color"
},
"700": {
"value": "#652A38",
"type": "color"
},
"800": {
"value": "#421F28",
"type": "color"
},
"900": {
"value": "#29151A",
"type": "color"
}
}
}
}