Nearest named color: Cinnabar
#E44F42
#E44F42
Nearest named
Cinnabar
Family
Red
Lightness
63.0%
Chroma
0.187
Hue angle
28.5°
Temperature
Warm
Contrast on white
3.82:1 · AA Large
Contrast on black
4.86:1 · AA
Web-safe
#CC6633
CSS oklch()
63% 0.19 29

#E44F42 is a mid-toned, warm orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #E44F42

Not just a swatch — here's how #E44F42 works with other colors. Named schemes with #E44F42 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Cinnabar glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Cinnabar sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Cinnabar as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Cinnabar is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cinnabar carrying the quiet middle.

Luxury Packaging Feature · 5 colors

Cinnabar carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Build a working theme in the generator →

Color Lab

How #E44F42 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 97/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 41/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 43/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 41/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 41/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 72/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 77/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 20/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E44F42

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.9:1. Use
Subtle surface Use #F5E0DE for cards and hover fills. Tint 80
Avoid beside #E48744 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E44F42 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E44F42;
  --color-base-rgb: 228 79 66;
  --color-base-oklch: oklch(63.0% 0.187 28.5);
  --color-50: #FEF2F1;
  --color-100: #FBDDDA;
  --color-200: #F5BDB8;
  --color-300: #E88F87;
  --color-400: #D7655B;
  --color-500: #BC4338;
  --color-600: #903A32;
  --color-700: #662E29;
  --color-800: #42211E;
  --color-900: #291614;
  --color-on-base: #141310;
}