What color is #E4697D?

#E4697D is a light, soft red. In RGB it is rgb(228, 105, 125), and in HSL hsl(350, 69%, 65%).

Is #E4697D accessible as text?

On white, #E4697D has a contrast ratio of 3.17:1 (fails WCAG AA for body text); on black it is 6.62:1 (passes). For text placed on #E4697D, use black for the best readability.

What is the closest Tailwind color to #E4697D?

The nearest Tailwind CSS token is rose-400 (#FF637E).

What colors go well with #E4697D?

#E4697D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #68E3CF. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E4697D below.

Is #E4697D good for buttons?

#E4697D works well for buttons and highlights, but use black text on #E4697D — white text only reaches 3.17:1, below the 4.5:1 needed for normal-size labels.

Is #E4697D the same as CSS palevioletred?

No — #E4697D is not the CSS named color palevioletred, but palevioletred (#DB7093) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E4697D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E4697D

Not just a swatch — here's how #E4697D works with other colors. Named schemes with #E4697D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E4697D Secondary #B8622A Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #E4697D Surface #E4CDA8 Secondary #B27859 Accent #9A966C Anchor #3F2C21

Pale Violet Red holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #E4697D Accent #AEC3B2 Surface #E7D7BE Secondary #9AA0A2 Anchor #27324B

Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #E4697D Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Pale Violet Red sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E4697D Secondary #E3B5B9 Support #9B9087 Ink #17140F

Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E4697D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 86/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 34/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 46/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 59/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E4697D

For UI

For branding

For interior

For fashion

People also use #E4697D with

Persian Pink Buff Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.9:1. Use

Subtle surface Use #F6E4E7 for cards and hover fills. Tint 80

Avoid beside #E37D68 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E4697D at work across the surfaces designers actually ship.

Website / UI

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A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E4697D;
  --color-base-rgb: 228 105 125;
  --color-base-oklch: oklch(67.4% 0.154 12.1);
  --color-50: #FDF2F3;
  --color-100: #F9DCE1;
  --color-200: #F2BAC4;
  --color-300: #E48B9A;
  --color-400: #D26073;
  --color-500: #B73E52;
  --color-600: #8C3644;
  --color-700: #632C35;
  --color-800: #412025;
  --color-900: #281518;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  pale-violet-red: {
    50: '#FDF2F3',
    100: '#F9DCE1',
    200: '#F2BAC4',
    300: '#E48B9A',
    400: '#D26073',
    500: '#B73E52',
    600: '#8C3644',
    700: '#632C35',
    800: '#412025',
    900: '#281518',
  },
}

$base: #E4697D;
$base-ink: #141310;
$base-50: #FDF2F3;
$base-100: #F9DCE1;
$base-200: #F2BAC4;
$base-300: #E48B9A;
$base-400: #D26073;
$base-500: #B73E52;
$base-600: #8C3644;
$base-700: #632C35;
$base-800: #412025;
$base-900: #281518;
$base-hover: #D9304C;
$base-subtle: #F2D6DB;

{
    "color": {
        "base": {
            "value": "#E4697D",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F3",
                "type": "color"
            },
            "100": {
                "value": "#F9DCE1",
                "type": "color"
            },
            "200": {
                "value": "#F2BAC4",
                "type": "color"
            },
            "300": {
                "value": "#E48B9A",
                "type": "color"
            },
            "400": {
                "value": "#D26073",
                "type": "color"
            },
            "500": {
                "value": "#B73E52",
                "type": "color"
            },
            "600": {
                "value": "#8C3644",
                "type": "color"
            },
            "700": {
                "value": "#632C35",
                "type": "color"
            },
            "800": {
                "value": "#412025",
                "type": "color"
            },
            "900": {
                "value": "#281518",
                "type": "color"
            }
        }
    }
}

Palettes built on #E4697D

Color Lab

Pairs with #E4697D

UI roles & guardrails

In real applications

Scales

Every model

Export