What color is #E5243E?

#E5243E is a medium, vivid red. In RGB it is rgb(229, 36, 62), and in HSL hsl(352, 79%, 52%).

Is #E5243E accessible as text?

On white, #E5243E has a contrast ratio of 4.51:1 (passes WCAG AA for body text); on black it is 4.65:1 (passes). For text placed on #E5243E, use black for the best readability.

What is the closest Tailwind color to #E5243E?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #E5243E?

#E5243E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #24E5CC. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E5243E below.

Is #E5243E good for buttons?

#E5243E works for buttons; black text has the higher contrast, so prefer it for labels.

Is #E5243E the same as CSS crimson?

No — #E5243E is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E5243E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E5243E

Not just a swatch — here's how #E5243E works with other colors. Named schemes with #E5243E in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E5243E Secondary #E76E55 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E5243E Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E5243E Secondary #7C4928 Surface #EAD9C0 Accent #43503A Anchor #5A222F

Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E5243E Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E5243E Secondary #D69694 Support #9B9087 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E5243E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 14/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 86/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 71/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E5243E

For UI

For branding

For interior

For fashion

People also use #E5243E with

Fuchsia Princeton Orange Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.5:1. Use

Subtle surface Use #F4D9DC for cards and hover fills. Tint 80

Avoid beside #E54B24 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E5243E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E5243E;
  --color-base-rgb: 229 36 62;
  --color-base-oklch: oklch(59.5% 0.222 21.6);
  --color-50: #FEF1F2;
  --color-100: #FCDADE;
  --color-200: #F6B6BF;
  --color-300: #EB8592;
  --color-400: #DA5869;
  --color-500: #C03547;
  --color-600: #92303D;
  --color-700: #672830;
  --color-800: #431D23;
  --color-900: #291417;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF1F2',
    100: '#FCDADE',
    200: '#F6B6BF',
    300: '#EB8592',
    400: '#DA5869',
    500: '#C03547',
    600: '#92303D',
    700: '#672830',
    800: '#431D23',
    900: '#291417',
  },
}

$base: #E5243E;
$base-ink: #141310;
$base-50: #FEF1F2;
$base-100: #FCDADE;
$base-200: #F6B6BF;
$base-300: #EB8592;
$base-400: #DA5869;
$base-500: #C03547;
$base-600: #92303D;
$base-700: #672830;
$base-800: #431D23;
$base-900: #291417;
$base-hover: #BE162D;
$base-subtle: #F0C4CA;

{
    "color": {
        "base": {
            "value": "#E5243E",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F2",
                "type": "color"
            },
            "100": {
                "value": "#FCDADE",
                "type": "color"
            },
            "200": {
                "value": "#F6B6BF",
                "type": "color"
            },
            "300": {
                "value": "#EB8592",
                "type": "color"
            },
            "400": {
                "value": "#DA5869",
                "type": "color"
            },
            "500": {
                "value": "#C03547",
                "type": "color"
            },
            "600": {
                "value": "#92303D",
                "type": "color"
            },
            "700": {
                "value": "#672830",
                "type": "color"
            },
            "800": {
                "value": "#431D23",
                "type": "color"
            },
            "900": {
                "value": "#291417",
                "type": "color"
            }
        }
    }
}