#E53DA4 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E53DA4 works with other colors. Named schemes with #E53DA4 in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #E53DA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E53DA4 at work across the surfaces designers actually ship.
:root {
--color-base: #E53DA4;
--color-base-rgb: 229 61 164;
--color-base-oklch: oklch(64.0% 0.224 347.8);
--color-50: #FEF1F9;
--color-100: #FBDAEE;
--color-200: #F5B7DD;
--color-300: #E987C3;
--color-400: #D85AA8;
--color-500: #BD378A;
--color-600: #90326C;
--color-700: #66294F;
--color-800: #431E35;
--color-900: #291421;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF1F9',
100: '#FBDAEE',
200: '#F5B7DD',
300: '#E987C3',
400: '#D85AA8',
500: '#BD378A',
600: '#90326C',
700: '#66294F',
800: '#431E35',
900: '#291421',
},
}
$base: #E53DA4; $base-ink: #141310; $base-50: #FEF1F9; $base-100: #FBDAEE; $base-200: #F5B7DD; $base-300: #E987C3; $base-400: #D85AA8; $base-500: #BD378A; $base-600: #90326C; $base-700: #66294F; $base-800: #431E35; $base-900: #291421; $base-hover: #CD1C89; $base-subtle: #F1CBE3;
{
"color": {
"base": {
"value": "#E53DA4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F9",
"type": "color"
},
"100": {
"value": "#FBDAEE",
"type": "color"
},
"200": {
"value": "#F5B7DD",
"type": "color"
},
"300": {
"value": "#E987C3",
"type": "color"
},
"400": {
"value": "#D85AA8",
"type": "color"
},
"500": {
"value": "#BD378A",
"type": "color"
},
"600": {
"value": "#90326C",
"type": "color"
},
"700": {
"value": "#66294F",
"type": "color"
},
"800": {
"value": "#431E35",
"type": "color"
},
"900": {
"value": "#291421",
"type": "color"
}
}
}
}