#E60E19 is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E60E19 works with other colors. Named schemes with #E60E19 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #E60E19 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E60E19 at work across the surfaces designers actually ship.
:root {
--color-base: #E60E19;
--color-base-rgb: 230 14 25;
--color-base-oklch: oklch(58.5% 0.234 27.6);
--color-50: #FEF0F1;
--color-100: #FDD8DA;
--color-200: #FAB2B6;
--color-300: #F17E84;
--color-400: #E34F57;
--color-500: #C92C34;
--color-600: #982A2F;
--color-700: #6B2327;
--color-800: #461B1D;
--color-900: #2B1314;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF0F1',
100: '#FDD8DA',
200: '#FAB2B6',
300: '#F17E84',
400: '#E34F57',
500: '#C92C34',
600: '#982A2F',
700: '#6B2327',
800: '#461B1D',
900: '#2B1314',
},
}
$base: #E60E19; $base-ink: #FFFFFF; $base-50: #FEF0F1; $base-100: #FDD8DA; $base-200: #FAB2B6; $base-300: #F17E84; $base-400: #E34F57; $base-500: #C92C34; $base-600: #982A2F; $base-700: #6B2327; $base-800: #461B1D; $base-900: #2B1314; $base-hover: #B90B13; $base-subtle: #F2BCBF;
{
"color": {
"base": {
"value": "#E60E19",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8DA",
"type": "color"
},
"200": {
"value": "#FAB2B6",
"type": "color"
},
"300": {
"value": "#F17E84",
"type": "color"
},
"400": {
"value": "#E34F57",
"type": "color"
},
"500": {
"value": "#C92C34",
"type": "color"
},
"600": {
"value": "#982A2F",
"type": "color"
},
"700": {
"value": "#6B2327",
"type": "color"
},
"800": {
"value": "#461B1D",
"type": "color"
},
"900": {
"value": "#2B1314",
"type": "color"
}
}
}
}