#E620ED is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and sits well as a supporting tone.
Not just a swatch — here's how #E620ED works with other colors. Named schemes with #E620ED in its natural role, and a note on why the supporting colors balance it.
Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.
How #E620ED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E620ED at work across the surfaces designers actually ship.
:root {
--color-base: #E620ED;
--color-base-rgb: 230 32 237;
--color-base-oklch: oklch(66.1% 0.293 326.6);
--color-50: #FEF0FE;
--color-100: #FCD8FD;
--color-200: #F6B4F9;
--color-300: #EB81EE;
--color-400: #DB53DF;
--color-500: #C030C5;
--color-600: #922C96;
--color-700: #67256A;
--color-800: #441C45;
--color-900: #29132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
magenta: {
50: '#FEF0FE',
100: '#FCD8FD',
200: '#F6B4F9',
300: '#EB81EE',
400: '#DB53DF',
500: '#C030C5',
600: '#922C96',
700: '#67256A',
800: '#441C45',
900: '#29132A',
},
}
$base: #E620ED; $base-ink: #141310; $base-50: #FEF0FE; $base-100: #FCD8FD; $base-200: #F6B4F9; $base-300: #EB81EE; $base-400: #DB53DF; $base-500: #C030C5; $base-600: #922C96; $base-700: #67256A; $base-800: #441C45; $base-900: #29132A; $base-hover: #C210C8; $base-subtle: #F1C4F2;
{
"color": {
"base": {
"value": "#E620ED",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FCD8FD",
"type": "color"
},
"200": {
"value": "#F6B4F9",
"type": "color"
},
"300": {
"value": "#EB81EE",
"type": "color"
},
"400": {
"value": "#DB53DF",
"type": "color"
},
"500": {
"value": "#C030C5",
"type": "color"
},
"600": {
"value": "#922C96",
"type": "color"
},
"700": {
"value": "#67256A",
"type": "color"
},
"800": {
"value": "#441C45",
"type": "color"
},
"900": {
"value": "#29132A",
"type": "color"
}
}
}
}