#E62514 is a mid-toned, warm orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E62514 works with other colors. Named schemes with #E62514 in its natural role, and a note on why the supporting colors balance it.
Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.
How #E62514 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E62514 at work across the surfaces designers actually ship.
:root {
--color-base: #E62514;
--color-base-rgb: 230 37 20;
--color-base-oklch: oklch(59.4% 0.226 30.0);
--color-50: #FEF1F0;
--color-100: #FDDBD8;
--color-200: #F8BAB4;
--color-300: #EE8A81;
--color-400: #DF5F53;
--color-500: #C43D30;
--color-600: #95352D;
--color-700: #692B25;
--color-800: #45201C;
--color-900: #2A1513;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
imperial-red: {
50: '#FEF1F0',
100: '#FDDBD8',
200: '#F8BAB4',
300: '#EE8A81',
400: '#DF5F53',
500: '#C43D30',
600: '#95352D',
700: '#692B25',
800: '#45201C',
900: '#2A1513',
},
}
$base: #E62514; $base-ink: #141310; $base-50: #FEF1F0; $base-100: #FDDBD8; $base-200: #F8BAB4; $base-300: #EE8A81; $base-400: #DF5F53; $base-500: #C43D30; $base-600: #95352D; $base-700: #692B25; $base-800: #45201C; $base-900: #2A1513; $base-hover: #B81E10; $base-subtle: #F1C3BF;
{
"color": {
"base": {
"value": "#E62514",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F0",
"type": "color"
},
"100": {
"value": "#FDDBD8",
"type": "color"
},
"200": {
"value": "#F8BAB4",
"type": "color"
},
"300": {
"value": "#EE8A81",
"type": "color"
},
"400": {
"value": "#DF5F53",
"type": "color"
},
"500": {
"value": "#C43D30",
"type": "color"
},
"600": {
"value": "#95352D",
"type": "color"
},
"700": {
"value": "#692B25",
"type": "color"
},
"800": {
"value": "#45201C",
"type": "color"
},
"900": {
"value": "#2A1513",
"type": "color"
}
}
}
}