#E64563 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E64563 works with other colors. Named schemes with #E64563 in its natural role, and a note on why the supporting colors balance it.
Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Amaranth sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Amaranth as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.
Amaranth carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #E64563 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E64563 at work across the surfaces designers actually ship.
:root {
--color-base: #E64563;
--color-base-rgb: 230 69 99;
--color-base-oklch: oklch(62.8% 0.197 14.3);
--color-50: #FEF1F3;
--color-100: #FBDAE0;
--color-200: #F5B7C3;
--color-300: #E98799;
--color-400: #D85A71;
--color-500: #BD3750;
--color-600: #903243;
--color-700: #662934;
--color-800: #431E25;
--color-900: #291418;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
amaranth: {
50: '#FEF1F3',
100: '#FBDAE0',
200: '#F5B7C3',
300: '#E98799',
400: '#D85A71',
500: '#BD3750',
600: '#903243',
700: '#662934',
800: '#431E25',
900: '#291418',
},
}
$base: #E64563; $base-ink: #141310; $base-50: #FEF1F3; $base-100: #FBDAE0; $base-200: #F5B7C3; $base-300: #E98799; $base-400: #D85A71; $base-500: #BD3750; $base-600: #903243; $base-700: #662934; $base-800: #431E25; $base-900: #291418; $base-hover: #D41D3E; $base-subtle: #F2CED4;
{
"color": {
"base": {
"value": "#E64563",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F3",
"type": "color"
},
"100": {
"value": "#FBDAE0",
"type": "color"
},
"200": {
"value": "#F5B7C3",
"type": "color"
},
"300": {
"value": "#E98799",
"type": "color"
},
"400": {
"value": "#D85A71",
"type": "color"
},
"500": {
"value": "#BD3750",
"type": "color"
},
"600": {
"value": "#903243",
"type": "color"
},
"700": {
"value": "#662934",
"type": "color"
},
"800": {
"value": "#431E25",
"type": "color"
},
"900": {
"value": "#291418",
"type": "color"
}
}
}
}