#E64D71 is a mid-toned, warm red. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E64D71 works with other colors. Named schemes with #E64D71 in its natural role, and a note on why the supporting colors balance it.
Blush Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Blush Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blush Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Blush Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Blush Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blush Pink carrying the quiet middle.
How #E64D71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E64D71 at work across the surfaces designers actually ship.
:root {
--color-base: #E64D71;
--color-base-rgb: 230 77 113;
--color-base-oklch: oklch(64.0% 0.189 10.2);
--color-50: #FEF1F4;
--color-100: #FBDAE2;
--color-200: #F5B8C6;
--color-300: #E8879E;
--color-400: #D75B78;
--color-500: #BC3857;
--color-600: #903248;
--color-700: #662937;
--color-800: #421E27;
--color-900: #291419;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
blush-pink: {
50: '#FEF1F4',
100: '#FBDAE2',
200: '#F5B8C6',
300: '#E8879E',
400: '#D75B78',
500: '#BC3857',
600: '#903248',
700: '#662937',
800: '#421E27',
900: '#291419',
},
}
$base: #E64D71; $base-ink: #141310; $base-50: #FEF1F4; $base-100: #FBDAE2; $base-200: #F5B8C6; $base-300: #E8879E; $base-400: #D75B78; $base-500: #BC3857; $base-600: #903248; $base-700: #662937; $base-800: #421E27; $base-900: #291419; $base-hover: #D61F49; $base-subtle: #F2CFD7;
{
"color": {
"base": {
"value": "#E64D71",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F4",
"type": "color"
},
"100": {
"value": "#FBDAE2",
"type": "color"
},
"200": {
"value": "#F5B8C6",
"type": "color"
},
"300": {
"value": "#E8879E",
"type": "color"
},
"400": {
"value": "#D75B78",
"type": "color"
},
"500": {
"value": "#BC3857",
"type": "color"
},
"600": {
"value": "#903248",
"type": "color"
},
"700": {
"value": "#662937",
"type": "color"
},
"800": {
"value": "#421E27",
"type": "color"
},
"900": {
"value": "#291419",
"type": "color"
}
}
}
}