#E65040 is a mid-toned, warm orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #E65040 works with other colors. Named schemes with #E65040 in its natural role, and a note on why the supporting colors balance it.
Cinnabar glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cinnabar sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Cinnabar as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cinnabar is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cinnabar carrying the quiet middle.
Cinnabar carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
How #E65040 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E65040 at work across the surfaces designers actually ship.
:root {
--color-base: #E65040;
--color-base-rgb: 230 80 64;
--color-base-oklch: oklch(63.4% 0.189 29.4);
--color-50: #FEF2F1;
--color-100: #FBDDDA;
--color-200: #F5BDB7;
--color-300: #E99086;
--color-400: #D96659;
--color-500: #BE4437;
--color-600: #913B31;
--color-700: #662F28;
--color-800: #43221E;
--color-900: #291614;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cinnabar: {
50: '#FEF2F1',
100: '#FBDDDA',
200: '#F5BDB7',
300: '#E99086',
400: '#D96659',
500: '#BE4437',
600: '#913B31',
700: '#662F28',
800: '#43221E',
900: '#291614',
},
}
$base: #E65040; $base-ink: #141310; $base-50: #FEF2F1; $base-100: #FBDDDA; $base-200: #F5BDB7; $base-300: #E99086; $base-400: #D96659; $base-500: #BE4437; $base-600: #913B31; $base-700: #662F28; $base-800: #43221E; $base-900: #291614; $base-hover: #D12D1B; $base-subtle: #F2D0CC;
{
"color": {
"base": {
"value": "#E65040",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF2F1",
"type": "color"
},
"100": {
"value": "#FBDDDA",
"type": "color"
},
"200": {
"value": "#F5BDB7",
"type": "color"
},
"300": {
"value": "#E99086",
"type": "color"
},
"400": {
"value": "#D96659",
"type": "color"
},
"500": {
"value": "#BE4437",
"type": "color"
},
"600": {
"value": "#913B31",
"type": "color"
},
"700": {
"value": "#662F28",
"type": "color"
},
"800": {
"value": "#43221E",
"type": "color"
},
"900": {
"value": "#291614",
"type": "color"
}
}
}
}