#E666EA is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #E666EA works with other colors. Named schemes with #E666EA in its natural role, and a note on why the supporting colors balance it.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Heliotrope as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
How #E666EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E666EA at work across the surfaces designers actually ship.
:root {
--color-base: #E666EA;
--color-base-rgb: 230 102 234;
--color-base-oklch: oklch(71.4% 0.221 326.4);
--color-50: #FDF1FE;
--color-100: #FADAFB;
--color-200: #F3B7F5;
--color-300: #E587E9;
--color-400: #D45AD8;
--color-500: #B937BD;
--color-600: #8D3290;
--color-700: #642966;
--color-800: #421E43;
--color-900: #281429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FDF1FE',
100: '#FADAFB',
200: '#F3B7F5',
300: '#E587E9',
400: '#D45AD8',
500: '#B937BD',
600: '#8D3290',
700: '#642966',
800: '#421E43',
900: '#281429',
},
}
$base: #E666EA; $base-ink: #141310; $base-50: #FDF1FE; $base-100: #FADAFB; $base-200: #F3B7F5; $base-300: #E587E9; $base-400: #D45AD8; $base-500: #B937BD; $base-600: #8D3290; $base-700: #642966; $base-800: #421E43; $base-900: #281429; $base-hover: #DC2BE2; $base-subtle: #F3D6F4;
{
"color": {
"base": {
"value": "#E666EA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FE",
"type": "color"
},
"100": {
"value": "#FADAFB",
"type": "color"
},
"200": {
"value": "#F3B7F5",
"type": "color"
},
"300": {
"value": "#E587E9",
"type": "color"
},
"400": {
"value": "#D45AD8",
"type": "color"
},
"500": {
"value": "#B937BD",
"type": "color"
},
"600": {
"value": "#8D3290",
"type": "color"
},
"700": {
"value": "#642966",
"type": "color"
},
"800": {
"value": "#421E43",
"type": "color"
},
"900": {
"value": "#281429",
"type": "color"
}
}
}
}