Nearest named color: Hot Pink
#E66EAE
#E66EAE
Nearest named
Hot Pink
Family
Pink
Lightness
69.9%
Chroma
0.164
Hue angle
349.0°
Temperature
Warm
Contrast on white
2.91:1 · Fail
Contrast on black
6.38:1 · AA
Web-safe
#FF6699
CSS oklch()
70% 0.16 349

#E66EAE is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #E66EAE

Not just a swatch — here's how #E66EAE works with other colors. Named schemes with #E66EAE in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Hot Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Hot Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Hot Pink opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Hot Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Hot Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Hot Pink carrying the quiet middle.

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Color Lab

How #E66EAE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 48/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 31/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 11/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 41/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 36/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 63/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 60/100
Moderate
Workable accent with care around contrast.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 82/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E66EAE

For UI
For branding
For interior
For fashion
People also use #E66EAE with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.4:1. Use
Subtle surface Use #F7E6EF for cards and hover fills. Tint 80
Avoid beside #E76F87 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E66EAE at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E66EAE;
  --color-base-rgb: 230 110 174;
  --color-base-oklch: oklch(69.9% 0.164 349.0);
  --color-50: #FDF1F8;
  --color-100: #FADBEC;
  --color-200: #F3B9D8;
  --color-300: #E58ABB;
  --color-400: #D45E9D;
  --color-500: #B93C7F;
  --color-600: #8D3564;
  --color-700: #642B49;
  --color-800: #421F32;
  --color-900: #28151F;
  --color-on-base: #141310;
}