Nearest named color: Pale Violet Red
#E6718A
#E6718A
Nearest named
Pale Violet Red
Family
Red
Lightness
69.2%
Chroma
0.147
Hue angle
8.2°
Temperature
Warm
Contrast on white
2.96:1 · Fail
Contrast on black
6.28:1 · AA
Web-safe
#FF6699
CSS oklch()
69% 0.15 8

#E6718A is a mid-toned, warm red. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #E6718A

Not just a swatch — here's how #E6718A works with other colors. Named schemes with #E6718A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.

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Color Lab

How #E6718A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 50/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 32/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 42/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 51/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 57/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 64/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E6718A

For UI
For branding
For interior
For fashion
People also use #E6718A with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.3:1. Use
Subtle surface Use #F7E6E9 for cards and hover fills. Tint 80
Avoid beside #E67E70 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E6718A at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #E6718A;
  --color-base-rgb: 230 113 138;
  --color-base-oklch: oklch(69.2% 0.147 8.2);
  --color-50: #FDF1F4;
  --color-100: #FADBE2;
  --color-200: #F3BAC6;
  --color-300: #E58A9E;
  --color-400: #D35F78;
  --color-500: #B83D57;
  --color-600: #8C3548;
  --color-700: #642B37;
  --color-800: #412027;
  --color-900: #281519;
  --color-on-base: #141310;
}