What color is #E69696?

#E69696 is a light, soft red. In RGB it is rgb(230, 150, 150), and in HSL hsl(0, 62%, 75%).

Is #E69696 accessible as text?

On white, #E69696 has a contrast ratio of 2.29:1 (fails WCAG AA for body text); on black it is 9.17:1 (passes). For text placed on #E69696, use black for the best readability.

What is the closest Tailwind color to #E69696?

The nearest Tailwind CSS token is red-300 (#FFA2A2).

What colors go well with #E69696?

#E69696 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98E7E7. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E69696 below.

Is #E69696 good for buttons?

#E69696 works well for buttons and highlights, but use black text on #E69696 — white text only reaches 2.29:1, below the 4.5:1 needed for normal-size labels.

Is #E69696 the same as CSS darksalmon?

No — #E69696 is not the CSS named color darksalmon, but darksalmon (#E9967A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E69696 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E69696

Not just a swatch — here's how #E69696 works with other colors. Named schemes with #E69696 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #E69696 Secondary #B86228 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Dark Salmon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Center #E69696 Surface #E4CDA8 Secondary #B27959 Accent #99966D Anchor #3F2C21

Dark Salmon holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #E69696 Accent #AEC3B2 Surface #E6D7BE Secondary #9BA09E Anchor #28324B

Dark Salmon opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #E69696 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Dark Salmon sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E69696 Secondary #F2D4D3 Support #9B9087 Ink #17140F

Dark Salmon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Salmon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E69696 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 62/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 24/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 76/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 65/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 32/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 39/100

Low

Workable accent with care around contrast.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E69696

For UI

For branding

For interior

For fashion

People also use #E69696 with

Cherry Blossom Desert Sand Powder Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.1:1. Use

Subtle surface Use #F8EDED for cards and hover fills. Tint 80

Avoid beside #E7B298 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E69696 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E69696;
  --color-base-rgb: 230 150 150;
  --color-base-oklch: oklch(75.3% 0.097 19.6);
  --color-50: #FDF2F2;
  --color-100: #F8DDDD;
  --color-200: #EFBDBD;
  --color-300: #E09090;
  --color-400: #CC6666;
  --color-500: #B14444;
  --color-600: #873A3A;
  --color-700: #602E2E;
  --color-800: #3F2222;
  --color-900: #271616;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  dark-salmon: {
    50: '#FDF2F2',
    100: '#F8DDDD',
    200: '#EFBDBD',
    300: '#E09090',
    400: '#CC6666',
    500: '#B14444',
    600: '#873A3A',
    700: '#602E2E',
    800: '#3F2222',
    900: '#271616',
  },
}

$base: #E69696;
$base-ink: #141310;
$base-50: #FDF2F2;
$base-100: #F8DDDD;
$base-200: #EFBDBD;
$base-300: #E09090;
$base-400: #CC6666;
$base-500: #B14444;
$base-600: #873A3A;
$base-700: #602E2E;
$base-800: #3F2222;
$base-900: #271616;
$base-hover: #D85A5A;
$base-subtle: #F5E3E3;

{
    "color": {
        "base": {
            "value": "#E69696",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F2",
                "type": "color"
            },
            "100": {
                "value": "#F8DDDD",
                "type": "color"
            },
            "200": {
                "value": "#EFBDBD",
                "type": "color"
            },
            "300": {
                "value": "#E09090",
                "type": "color"
            },
            "400": {
                "value": "#CC6666",
                "type": "color"
            },
            "500": {
                "value": "#B14444",
                "type": "color"
            },
            "600": {
                "value": "#873A3A",
                "type": "color"
            },
            "700": {
                "value": "#602E2E",
                "type": "color"
            },
            "800": {
                "value": "#3F2222",
                "type": "color"
            },
            "900": {
                "value": "#271616",
                "type": "color"
            }
        }
    }
}

Palettes built on #E69696

Color Lab

Pairs with #E69696

UI roles & guardrails

In real applications

Scales

Every model

Export