What color is #E697E4?

#E697E4 is a light, soft purple. In RGB it is rgb(230, 151, 228), and in HSL hsl(302, 61%, 75%).

Is #E697E4 accessible as text?

On white, #E697E4 has a contrast ratio of 2.12:1 (fails WCAG AA for body text); on black it is 9.91:1 (passes). For text placed on #E697E4, use black for the best readability.

What is the closest Tailwind color to #E697E4?

The nearest Tailwind CSS token is fuchsia-300 (#F4A8FF).

What colors go well with #E697E4?

#E697E4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98E69B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E697E4 below.

Is #E697E4 good for buttons?

#E697E4 works well for buttons and highlights, but use black text on #E697E4 — white text only reaches 2.12:1, below the 4.5:1 needed for normal-size labels.

Is #E697E4 the same as CSS plum?

No — #E697E4 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#E697E4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E697E4

Not just a swatch — here's how #E697E4 works with other colors. Named schemes with #E697E4 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #E697E4 Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Wisteria opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #E697E4 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Wisteria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E697E4 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Wisteria sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E697E4 Secondary #F7DAF5 Support #9C9087 Ink #18140F

Wisteria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wisteria carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #E697E4 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FFC1FF

Wisteria is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Wisteria.

Build a working theme in the generator →

Color Lab

How #E697E4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 58/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 22/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 29/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 53/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E697E4

For UI

For branding

For interior

For fashion

People also use #E697E4 with

Thistle Salmon Pink Light Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 8.8:1. Use

Subtle surface Use #F8EDF7 for cards and hover fills. Tint 80

Avoid beside #E698CA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E697E4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E697E4;
  --color-base-rgb: 230 151 228;
  --color-base-oklch: oklch(78.0% 0.136 327.7);
  --color-50: #FCF2FC;
  --color-100: #F8DDF7;
  --color-200: #EFBDED;
  --color-300: #DF90DC;
  --color-400: #CB67C8;
  --color-500: #B045AD;
  --color-600: #873B84;
  --color-700: #602F5E;
  --color-800: #3F223E;
  --color-900: #271626;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  wisteria: {
    50: '#FCF2FC',
    100: '#F8DDF7',
    200: '#EFBDED',
    300: '#DF90DC',
    400: '#CB67C8',
    500: '#B045AD',
    600: '#873B84',
    700: '#602F5E',
    800: '#3F223E',
    900: '#271626',
  },
}

$base: #E697E4;
$base-ink: #141310;
$base-50: #FCF2FC;
$base-100: #F8DDF7;
$base-200: #EFBDED;
$base-300: #DF90DC;
$base-400: #CB67C8;
$base-500: #B045AD;
$base-600: #873B84;
$base-700: #602F5E;
$base-800: #3F223E;
$base-900: #271626;
$base-hover: #D75BD3;
$base-subtle: #F5E3F4;

{
    "color": {
        "base": {
            "value": "#E697E4",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FC",
                "type": "color"
            },
            "100": {
                "value": "#F8DDF7",
                "type": "color"
            },
            "200": {
                "value": "#EFBDED",
                "type": "color"
            },
            "300": {
                "value": "#DF90DC",
                "type": "color"
            },
            "400": {
                "value": "#CB67C8",
                "type": "color"
            },
            "500": {
                "value": "#B045AD",
                "type": "color"
            },
            "600": {
                "value": "#873B84",
                "type": "color"
            },
            "700": {
                "value": "#602F5E",
                "type": "color"
            },
            "800": {
                "value": "#3F223E",
                "type": "color"
            },
            "900": {
                "value": "#271626",
                "type": "color"
            }
        }
    }
}

Palettes built on #E697E4

Color Lab

Pairs with #E697E4

UI roles & guardrails

In real applications

Scales

Every model

Export