What color is #E70193?

#E70193 is a medium, vivid pink. In RGB it is rgb(231, 1, 147), and in HSL hsl(322, 99%, 45%).

Is #E70193 accessible as text?

On white, #E70193 has a contrast ratio of 4.35:1 (fails WCAG AA for body text); on black it is 4.82:1 (passes). For text placed on #E70193, use black for the best readability.

What is the closest Tailwind color to #E70193?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #E70193?

#E70193 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01E454. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E70193 below.

Is #E70193 good for buttons?

#E70193 works well for buttons and highlights, but use black text on #E70193 — white text only reaches 4.35:1, below the 4.5:1 needed for normal-size labels.

Is #E70193 the same as CSS deeppink?

No — #E70193 is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E70193 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E70193

Not just a swatch — here's how #E70193 works with other colors. Named schemes with #E70193 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E70193 Secondary #E86D5D Accent #EF993D Anchor #5B3A53 Surface #F5E8D7

Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E70193 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #E70193 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Deep Pink anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E70193 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Deep Pink plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E70193 Secondary #DA97B4 Support #9C9087 Ink #17140F

Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E70193 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 43/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 9/100

Very low

Clean and current — no dusty, aged cast.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 97/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 54/100

Moderate

Workable accent with care around contrast.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E70193

For UI

For branding

For interior

For fashion

People also use #E70193 with

Electric Purple Rosso Corsa Shamrock Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #F7CFE8 for cards and hover fills. Tint 80

Avoid beside #E40145 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E70193 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E70193;
  --color-base-rgb: 231 1 147;
  --color-base-oklch: oklch(61.0% 0.252 351.8);
  --color-50: #FEF0F9;
  --color-100: #FDD8F0;
  --color-200: #FCB1E0;
  --color-300: #F778C9;
  --color-400: #EB47AF;
  --color-500: #D22392;
  --color-600: #9F2371;
  --color-700: #6F1F52;
  --color-800: #481937;
  --color-900: #2C1122;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  deep-pink: {
    50: '#FEF0F9',
    100: '#FDD8F0',
    200: '#FCB1E0',
    300: '#F778C9',
    400: '#EB47AF',
    500: '#D22392',
    600: '#9F2371',
    700: '#6F1F52',
    800: '#481937',
    900: '#2C1122',
  },
}

$base: #E70193;
$base-ink: #141310;
$base-50: #FEF0F9;
$base-100: #FDD8F0;
$base-200: #FCB1E0;
$base-300: #F778C9;
$base-400: #EB47AF;
$base-500: #D22392;
$base-600: #9F2371;
$base-700: #6F1F52;
$base-800: #481937;
$base-900: #2C1122;
$base-hover: #B70174;
$base-subtle: #F5B5DD;

{
    "color": {
        "base": {
            "value": "#E70193",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F0",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E0",
                "type": "color"
            },
            "300": {
                "value": "#F778C9",
                "type": "color"
            },
            "400": {
                "value": "#EB47AF",
                "type": "color"
            },
            "500": {
                "value": "#D22392",
                "type": "color"
            },
            "600": {
                "value": "#9F2371",
                "type": "color"
            },
            "700": {
                "value": "#6F1F52",
                "type": "color"
            },
            "800": {
                "value": "#481937",
                "type": "color"
            },
            "900": {
                "value": "#2C1122",
                "type": "color"
            }
        }
    }
}

Palettes built on #E70193

Color Lab

Pairs with #E70193

UI roles & guardrails

In real applications

Scales

Every model

Export