What color is #E701B1?

#E701B1 is a medium, vivid magenta. In RGB it is rgb(231, 1, 177), and in HSL hsl(314, 99%, 45%).

Is #E701B1 accessible as text?

On white, #E701B1 has a contrast ratio of 4.17:1 (fails WCAG AA for body text); on black it is 5.04:1 (passes). For text placed on #E701B1, use black for the best readability.

What is the closest Tailwind color to #E701B1?

The nearest Tailwind CSS token is pink-500 (#F6339A).

What colors go well with #E701B1?

#E701B1 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01E436. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E701B1 below.

Is #E701B1 good for buttons?

#E701B1 works well for buttons and highlights, but use black text on #E701B1 — white text only reaches 4.17:1, below the 4.5:1 needed for normal-size labels.

Is #E701B1 the same as CSS deeppink?

No — #E701B1 is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E701B1 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E701B1

Not just a swatch — here's how #E701B1 works with other colors. Named schemes with #E701B1 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E701B1 Secondary #E86C60 Accent #F0983F Anchor #5A3A53 Surface #F6E8D7

Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E701B1 Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E701B1 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E701B1 Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E701B1 Secondary #DC9AC2 Support #9C9087 Ink #18140F

Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E701B1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 69/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 42/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 3/100

Very low

Clean and current — no dusty, aged cast.

Luxury 37/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 45/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 71/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E701B1

For UI

For branding

For interior

For fashion

People also use #E701B1 with

Electric Purple Crimson Kelly Green Gainsboro Eggplant

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #F7CFEE for cards and hover fills. Tint 80

Avoid beside #E40164 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E701B1 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E701B1;
  --color-base-rgb: 231 1 177;
  --color-base-oklch: oklch(62.2% 0.267 342.6);
  --color-50: #FEF0FB;
  --color-100: #FDD8F5;
  --color-200: #FCB1EA;
  --color-300: #F778DA;
  --color-400: #EB47C5;
  --color-500: #D223A9;
  --color-600: #9F2382;
  --color-700: #6F1F5D;
  --color-800: #48193D;
  --color-900: #2C1126;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  deep-pink: {
    50: '#FEF0FB',
    100: '#FDD8F5',
    200: '#FCB1EA',
    300: '#F778DA',
    400: '#EB47C5',
    500: '#D223A9',
    600: '#9F2382',
    700: '#6F1F5D',
    800: '#48193D',
    900: '#2C1126',
  },
}

$base: #E701B1;
$base-ink: #141310;
$base-50: #FEF0FB;
$base-100: #FDD8F5;
$base-200: #FCB1EA;
$base-300: #F778DA;
$base-400: #EB47C5;
$base-500: #D223A9;
$base-600: #9F2382;
$base-700: #6F1F5D;
$base-800: #48193D;
$base-900: #2C1126;
$base-hover: #B7018C;
$base-subtle: #F5B5E6;

{
    "color": {
        "base": {
            "value": "#E701B1",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F5",
                "type": "color"
            },
            "200": {
                "value": "#FCB1EA",
                "type": "color"
            },
            "300": {
                "value": "#F778DA",
                "type": "color"
            },
            "400": {
                "value": "#EB47C5",
                "type": "color"
            },
            "500": {
                "value": "#D223A9",
                "type": "color"
            },
            "600": {
                "value": "#9F2382",
                "type": "color"
            },
            "700": {
                "value": "#6F1F5D",
                "type": "color"
            },
            "800": {
                "value": "#48193D",
                "type": "color"
            },
            "900": {
                "value": "#2C1126",
                "type": "color"
            }
        }
    }
}

Palettes built on #E701B1

Color Lab

Pairs with #E701B1

UI roles & guardrails

In real applications

Scales

Every model

Export