What color is #E70AEB?

#E70AEB is a medium, vivid purple. In RGB it is rgb(231, 10, 235), and in HSL hsl(299, 92%, 48%).

Is #E70AEB accessible as text?

On white, #E70AEB has a contrast ratio of 3.72:1 (fails WCAG AA for body text); on black it is 5.64:1 (passes). For text placed on #E70AEB, use black for the best readability.

What is the closest Tailwind color to #E70AEB?

The nearest Tailwind CSS token is fuchsia-500 (#E12AFB).

What colors go well with #E70AEB?

#E70AEB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0EEB0A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E70AEB below.

Is #E70AEB good for buttons?

#E70AEB works well for buttons and highlights, but use black text on #E70AEB — white text only reaches 3.72:1, below the 4.5:1 needed for normal-size labels.

Is #E70AEB the same as CSS fuchsia?

No — #E70AEB is not the CSS named color fuchsia, but fuchsia (#FF00FF) is the closest CSS named color.

#E70AEB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E70AEB

Not just a swatch — here's how #E70AEB works with other colors. Named schemes with #E70AEB in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E70AEB Secondary #E86C64 Accent #F19742 Anchor #5A3A54 Surface #F6E8D7

Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E70AEB Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E70AEB Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E70AEB Secondary #BA5F35 Accent #7F7440 Surface #F6EBDD Anchor #3C2922

This palette keeps Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E70AEB Secondary #E1A4DF Support #9C9087 Ink #18140F

Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E70AEB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 40/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 0/100

Very low

Clean and current — no dusty, aged cast.

Luxury 33/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 27/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 67/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #E70AEB

For UI

For branding

For interior

For fashion

People also use #E70AEB with

Violet Razzmatazz Lime Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.0:1. Use

Subtle surface Use #F5D3F6 for cards and hover fills. Tint 80

Avoid beside #EB0AA4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E70AEB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E70AEB;
  --color-base-rgb: 231 10 235;
  --color-base-oklch: oklch(65.5% 0.300 327.4);
  --color-50: #FEF0FE;
  --color-100: #FDD8FD;
  --color-200: #FAB1FC;
  --color-300: #F17CF3;
  --color-400: #E34DE5;
  --color-500: #C929CB;
  --color-600: #98289A;
  --color-700: #6B226D;
  --color-800: #461A47;
  --color-900: #2B122B;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  magenta: {
    50: '#FEF0FE',
    100: '#FDD8FD',
    200: '#FAB1FC',
    300: '#F17CF3',
    400: '#E34DE5',
    500: '#C929CB',
    600: '#98289A',
    700: '#6B226D',
    800: '#461A47',
    900: '#2B122B',
  },
}

$base: #E70AEB;
$base-ink: #141310;
$base-50: #FEF0FE;
$base-100: #FDD8FD;
$base-200: #FAB1FC;
$base-300: #F17CF3;
$base-400: #E34DE5;
$base-500: #C929CB;
$base-600: #98289A;
$base-700: #6B226D;
$base-800: #461A47;
$base-900: #2B122B;
$base-hover: #B908BC;
$base-subtle: #F2BBF3;

{
    "color": {
        "base": {
            "value": "#E70AEB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FD",
                "type": "color"
            },
            "200": {
                "value": "#FAB1FC",
                "type": "color"
            },
            "300": {
                "value": "#F17CF3",
                "type": "color"
            },
            "400": {
                "value": "#E34DE5",
                "type": "color"
            },
            "500": {
                "value": "#C929CB",
                "type": "color"
            },
            "600": {
                "value": "#98289A",
                "type": "color"
            },
            "700": {
                "value": "#6B226D",
                "type": "color"
            },
            "800": {
                "value": "#461A47",
                "type": "color"
            },
            "900": {
                "value": "#2B122B",
                "type": "color"
            }
        }
    }
}