#E70EEF is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and sits well as a supporting tone.
Not just a swatch — here's how #E70EEF works with other colors. Named schemes with #E70EEF in its natural role, and a note on why the supporting colors balance it.
Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.
How #E70EEF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E70EEF at work across the surfaces designers actually ship.
:root {
--color-base: #E70EEF;
--color-base-rgb: 231 14 239;
--color-base-oklch: oklch(65.8% 0.301 326.5);
--color-50: #FEF0FE;
--color-100: #FCD8FD;
--color-200: #F8B2FA;
--color-300: #ED7EF1;
--color-400: #DE4FE3;
--color-500: #C42CC9;
--color-600: #952A98;
--color-700: #69236B;
--color-800: #441B46;
--color-900: #2A132B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
magenta: {
50: '#FEF0FE',
100: '#FCD8FD',
200: '#F8B2FA',
300: '#ED7EF1',
400: '#DE4FE3',
500: '#C42CC9',
600: '#952A98',
700: '#69236B',
800: '#441B46',
900: '#2A132B',
},
}
$base: #E70EEF; $base-ink: #141310; $base-50: #FEF0FE; $base-100: #FCD8FD; $base-200: #F8B2FA; $base-300: #ED7EF1; $base-400: #DE4FE3; $base-500: #C42CC9; $base-600: #952A98; $base-700: #69236B; $base-800: #441B46; $base-900: #2A132B; $base-hover: #BB0BC1; $base-subtle: #F1BFF3;
{
"color": {
"base": {
"value": "#E70EEF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FCD8FD",
"type": "color"
},
"200": {
"value": "#F8B2FA",
"type": "color"
},
"300": {
"value": "#ED7EF1",
"type": "color"
},
"400": {
"value": "#DE4FE3",
"type": "color"
},
"500": {
"value": "#C42CC9",
"type": "color"
},
"600": {
"value": "#952A98",
"type": "color"
},
"700": {
"value": "#69236B",
"type": "color"
},
"800": {
"value": "#441B46",
"type": "color"
},
"900": {
"value": "#2A132B",
"type": "color"
}
}
}
}