#E70FF2 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and sits well as a supporting tone.
Not just a swatch — here's how #E70FF2 works with other colors. Named schemes with #E70FF2 in its natural role, and a note on why the supporting colors balance it.
Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Magenta is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Magenta.
Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.
Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #E70FF2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E70FF2 at work across the surfaces designers actually ship.
:root {
--color-base: #E70FF2;
--color-base-rgb: 231 15 242;
--color-base-oklch: oklch(66.0% 0.303 325.8);
--color-50: #FEF0FE;
--color-100: #FBD8FD;
--color-200: #F7B2FB;
--color-300: #EC7EF2;
--color-400: #DC4FE3;
--color-500: #C22BCA;
--color-600: #932999;
--color-700: #68236C;
--color-800: #441B46;
--color-900: #2A122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
magenta: {
50: '#FEF0FE',
100: '#FBD8FD',
200: '#F7B2FB',
300: '#EC7EF2',
400: '#DC4FE3',
500: '#C22BCA',
600: '#932999',
700: '#68236C',
800: '#441B46',
900: '#2A122B',
},
}
$base: #E70FF2; $base-ink: #141310; $base-50: #FEF0FE; $base-100: #FBD8FD; $base-200: #F7B2FB; $base-300: #EC7EF2; $base-400: #DC4FE3; $base-500: #C22BCA; $base-600: #932999; $base-700: #68236C; $base-800: #441B46; $base-900: #2A122B; $base-hover: #B90AC2; $base-subtle: #F0BFF3;
{
"color": {
"base": {
"value": "#E70FF2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FBD8FD",
"type": "color"
},
"200": {
"value": "#F7B2FB",
"type": "color"
},
"300": {
"value": "#EC7EF2",
"type": "color"
},
"400": {
"value": "#DC4FE3",
"type": "color"
},
"500": {
"value": "#C22BCA",
"type": "color"
},
"600": {
"value": "#932999",
"type": "color"
},
"700": {
"value": "#68236C",
"type": "color"
},
"800": {
"value": "#441B46",
"type": "color"
},
"900": {
"value": "#2A122B",
"type": "color"
}
}
}
}