#E71D64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E71D64 works with other colors. Named schemes with #E71D64 in its natural role, and a note on why the supporting colors balance it.
Razzmatazz glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Razzmatazz sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Razzmatazz anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Razzmatazz plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Razzmatazz is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Razzmatazz carrying the quiet middle.
How #E71D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E71D64 at work across the surfaces designers actually ship.
:root {
--color-base: #E71D64;
--color-base-rgb: 231 29 100;
--color-base-oklch: oklch(60.2% 0.229 8.9);
--color-50: #FEF1F5;
--color-100: #FCD9E5;
--color-200: #F7B5CC;
--color-300: #EC83A8;
--color-400: #DC5685;
--color-500: #C23365;
--color-600: #932E52;
--color-700: #68273E;
--color-800: #441D2B;
--color-900: #2A141B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
razzmatazz: {
50: '#FEF1F5',
100: '#FCD9E5',
200: '#F7B5CC',
300: '#EC83A8',
400: '#DC5685',
500: '#C23365',
600: '#932E52',
700: '#68273E',
800: '#441D2B',
900: '#2A141B',
},
}
$base: #E71D64; $base-ink: #141310; $base-50: #FEF1F5; $base-100: #FCD9E5; $base-200: #F7B5CC; $base-300: #EC83A8; $base-400: #DC5685; $base-500: #C23365; $base-600: #932E52; $base-700: #68273E; $base-800: #441D2B; $base-900: #2A141B; $base-hover: #BC144F; $base-subtle: #F1C2D3;
{
"color": {
"base": {
"value": "#E71D64",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F5",
"type": "color"
},
"100": {
"value": "#FCD9E5",
"type": "color"
},
"200": {
"value": "#F7B5CC",
"type": "color"
},
"300": {
"value": "#EC83A8",
"type": "color"
},
"400": {
"value": "#DC5685",
"type": "color"
},
"500": {
"value": "#C23365",
"type": "color"
},
"600": {
"value": "#932E52",
"type": "color"
},
"700": {
"value": "#68273E",
"type": "color"
},
"800": {
"value": "#441D2B",
"type": "color"
},
"900": {
"value": "#2A141B",
"type": "color"
}
}
}
}