What color is #E72253?

#E72253 is a medium, vivid rose. In RGB it is rgb(231, 34, 83), and in HSL hsl(345, 80%, 52%).

Is #E72253 accessible as text?

On white, #E72253 has a contrast ratio of 4.42:1 (fails WCAG AA for body text); on black it is 4.75:1 (passes). For text placed on #E72253, use black for the best readability.

What is the closest Tailwind color to #E72253?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #E72253?

#E72253 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #23E7B6. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E72253 below.

Is #E72253 good for buttons?

#E72253 works well for buttons and highlights, but use black text on #E72253 — white text only reaches 4.42:1, below the 4.5:1 needed for normal-size labels.

Is #E72253 the same as CSS crimson?

No — #E72253 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E72253 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E72253

Not just a swatch — here's how #E72253 works with other colors. Named schemes with #E72253 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E72253 Secondary #E86E57 Accent #EC9B38 Anchor #5C3A51 Surface #F5E8D6

Amaranth glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E72253 Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Amaranth anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E72253 Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Amaranth plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E72253 Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Amaranth sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E72253 Secondary #D8979B Support #9B9087 Ink #17140F

Amaranth is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amaranth carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E72253 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 91/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 43/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 24/100

Low

Clean and current — no dusty, aged cast.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 87/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E72253

For UI

For branding

For interior

For fashion

People also use #E72253 with

Fuchsia Persimmon Medium Aquamarine Gainsboro Taupe

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #F5D8DF for cards and hover fills. Tint 80

Avoid beside #E73323 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E72253 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E72253;
  --color-base-rgb: 231 34 83;
  --color-base-oklch: oklch(60.1% 0.225 15.1);
  --color-50: #FEF1F4;
  --color-100: #FCD9E2;
  --color-200: #F7B6C6;
  --color-300: #EB849E;
  --color-400: #DB5778;
  --color-500: #C13457;
  --color-600: #932F48;
  --color-700: #682737;
  --color-800: #441D27;
  --color-900: #291419;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  amaranth: {
    50: '#FEF1F4',
    100: '#FCD9E2',
    200: '#F7B6C6',
    300: '#EB849E',
    400: '#DB5778',
    500: '#C13457',
    600: '#932F48',
    700: '#682737',
    800: '#441D27',
    900: '#291419',
  },
}

$base: #E72253;
$base-ink: #141310;
$base-50: #FEF1F4;
$base-100: #FCD9E2;
$base-200: #F7B6C6;
$base-300: #EB849E;
$base-400: #DB5778;
$base-500: #C13457;
$base-600: #932F48;
$base-700: #682737;
$base-800: #441D27;
$base-900: #291419;
$base-hover: #BF1540;
$base-subtle: #F1C4CF;

{
    "color": {
        "base": {
            "value": "#E72253",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E2",
                "type": "color"
            },
            "200": {
                "value": "#F7B6C6",
                "type": "color"
            },
            "300": {
                "value": "#EB849E",
                "type": "color"
            },
            "400": {
                "value": "#DB5778",
                "type": "color"
            },
            "500": {
                "value": "#C13457",
                "type": "color"
            },
            "600": {
                "value": "#932F48",
                "type": "color"
            },
            "700": {
                "value": "#682737",
                "type": "color"
            },
            "800": {
                "value": "#441D27",
                "type": "color"
            },
            "900": {
                "value": "#291419",
                "type": "color"
            }
        }
    }
}