What color is #E72737?

#E72737 is a medium, vivid red. In RGB it is rgb(231, 39, 55), and in HSL hsl(355, 80%, 53%).

Is #E72737 accessible as text?

On white, #E72737 has a contrast ratio of 4.43:1 (fails WCAG AA for body text); on black it is 4.74:1 (passes). For text placed on #E72737, use black for the best readability.

What is the closest Tailwind color to #E72737?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #E72737?

#E72737 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #27E7D7. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E72737 below.

Is #E72737 good for buttons?

#E72737 works well for buttons and highlights, but use black text on #E72737 — white text only reaches 4.43:1, below the 4.5:1 needed for normal-size labels.

Is #E72737 the same as CSS crimson?

No — #E72737 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#E72737 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E72737

Not just a swatch — here's how #E72737 works with other colors. Named schemes with #E72737 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E72737 Secondary #E76E54 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Imperial Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #E72737 Anchor #3A2A21 Surface #F0E2D0 Accent #979664 Secondary #3C3833

Imperial Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E72737 Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Imperial Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #E72737 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Imperial Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E72737 Secondary #D89893 Support #9B9186 Ink #17140F

Imperial Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Imperial Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E72737 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 15/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 86/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E72737

For UI

For branding

For interior

For fashion

People also use #E72737 with

Fuchsia Cadmium Orange Turquoise Gainsboro Espresso

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.4:1. Use

Subtle surface Use #F5D9DC for cards and hover fills. Tint 80

Avoid beside #E75727 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E72737 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E72737;
  --color-base-rgb: 231 39 55;
  --color-base-oklch: oklch(59.9% 0.223 23.9);
  --color-50: #FEF1F2;
  --color-100: #FCD9DC;
  --color-200: #F7B6BB;
  --color-300: #EB848D;
  --color-400: #DB5762;
  --color-500: #C13440;
  --color-600: #932F37;
  --color-700: #68272C;
  --color-800: #441D20;
  --color-900: #291416;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  imperial-red: {
    50: '#FEF1F2',
    100: '#FCD9DC',
    200: '#F7B6BB',
    300: '#EB848D',
    400: '#DB5762',
    500: '#C13440',
    600: '#932F37',
    700: '#68272C',
    800: '#441D20',
    900: '#291416',
  },
}

$base: #E72737;
$base-ink: #141310;
$base-50: #FEF1F2;
$base-100: #FCD9DC;
$base-200: #F7B6BB;
$base-300: #EB848D;
$base-400: #DB5762;
$base-500: #C13440;
$base-600: #932F37;
$base-700: #68272C;
$base-800: #441D20;
$base-900: #291416;
$base-hover: #C31624;
$base-subtle: #F1C5C9;

{
    "color": {
        "base": {
            "value": "#E72737",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F2",
                "type": "color"
            },
            "100": {
                "value": "#FCD9DC",
                "type": "color"
            },
            "200": {
                "value": "#F7B6BB",
                "type": "color"
            },
            "300": {
                "value": "#EB848D",
                "type": "color"
            },
            "400": {
                "value": "#DB5762",
                "type": "color"
            },
            "500": {
                "value": "#C13440",
                "type": "color"
            },
            "600": {
                "value": "#932F37",
                "type": "color"
            },
            "700": {
                "value": "#68272C",
                "type": "color"
            },
            "800": {
                "value": "#441D20",
                "type": "color"
            },
            "900": {
                "value": "#291416",
                "type": "color"
            }
        }
    }
}