What color is #E73064?

#E73064 is a medium, vivid rose. In RGB it is rgb(231, 48, 100), and in HSL hsl(343, 79%, 55%).

Is #E73064 accessible as text?

On white, #E73064 has a contrast ratio of 4.20:1 (fails WCAG AA for body text); on black it is 5.00:1 (passes). For text placed on #E73064, use black for the best readability.

What is the closest Tailwind color to #E73064?

The nearest Tailwind CSS token is rose-600 (#EC003F).

What colors go well with #E73064?

#E73064 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #32E7B4. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E73064 below.

Is #E73064 good for buttons?

#E73064 works well for buttons and highlights, but use black text on #E73064 — white text only reaches 4.20:1, below the 4.5:1 needed for normal-size labels.

Is #E73064 the same as CSS crimson?

No — #E73064 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#E73064 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E73064

Not just a swatch — here's how #E73064 works with other colors. Named schemes with #E73064 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E73064 Secondary #E86E58 Accent #EC9A39 Anchor #5B3A52 Surface #F5E8D6

Cerise glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E73064 Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C2 Secondary #332B2E

Cerise sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #E73064 Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Cerise anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #E73064 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cerise plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E73064 Secondary #DA9BA3 Support #9B9087 Ink #17140F

Cerise is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerise carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E73064 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 42/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 11/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 27/100

Low

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 84/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E73064

For UI

For branding

For interior

For fashion

People also use #E73064 with

Fuchsia Persimmon Turquoise Gainsboro Taupe

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.4:1. Use

Subtle surface Use #F5DBE2 for cards and hover fills. Tint 80

Avoid beside #E73B32 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E73064 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E73064;
  --color-base-rgb: 231 48 100;
  --color-base-oklch: oklch(61.3% 0.217 10.7);
  --color-50: #FEF1F4;
  --color-100: #FCDAE3;
  --color-200: #F6B6C8;
  --color-300: #EB85A2;
  --color-400: #DA587D;
  --color-500: #C0355C;
  --color-600: #92304C;
  --color-700: #67283A;
  --color-800: #431D28;
  --color-900: #29141A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  cerise: {
    50: '#FEF1F4',
    100: '#FCDAE3',
    200: '#F6B6C8',
    300: '#EB85A2',
    400: '#DA587D',
    500: '#C0355C',
    600: '#92304C',
    700: '#67283A',
    800: '#431D28',
    900: '#29141A',
  },
}

$base: #E73064;
$base-ink: #141310;
$base-50: #FEF1F4;
$base-100: #FCDAE3;
$base-200: #F6B6C8;
$base-300: #EB85A2;
$base-400: #DA587D;
$base-500: #C0355C;
$base-600: #92304C;
$base-700: #67283A;
$base-800: #431D28;
$base-900: #29141A;
$base-hover: #C9184A;
$base-subtle: #F1C8D4;

{
    "color": {
        "base": {
            "value": "#E73064",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FCDAE3",
                "type": "color"
            },
            "200": {
                "value": "#F6B6C8",
                "type": "color"
            },
            "300": {
                "value": "#EB85A2",
                "type": "color"
            },
            "400": {
                "value": "#DA587D",
                "type": "color"
            },
            "500": {
                "value": "#C0355C",
                "type": "color"
            },
            "600": {
                "value": "#92304C",
                "type": "color"
            },
            "700": {
                "value": "#67283A",
                "type": "color"
            },
            "800": {
                "value": "#431D28",
                "type": "color"
            },
            "900": {
                "value": "#29141A",
                "type": "color"
            }
        }
    }
}