What color is #E73097?

#E73097 is a medium, vivid pink. In RGB it is rgb(231, 48, 151), and in HSL hsl(326, 79%, 55%).

Is #E73097 accessible as text?

On white, #E73097 has a contrast ratio of 3.99:1 (fails WCAG AA for body text); on black it is 5.27:1 (passes). For text placed on #E73097, use black for the best readability.

What is the closest Tailwind color to #E73097?

The nearest Tailwind CSS token is pink-500 (#F6339A).

What colors go well with #E73097?

#E73097 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #32E780. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E73097 below.

Is #E73097 good for buttons?

#E73097 works well for buttons and highlights, but use black text on #E73097 — white text only reaches 3.99:1, below the 4.5:1 needed for normal-size labels.

Is #E73097 the same as CSS deeppink?

No — #E73097 is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E73097 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E73097

Not just a swatch — here's how #E73097 works with other colors. Named schemes with #E73097 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E73097 Secondary #E86D5D Accent #EF993D Anchor #5B3A53 Surface #F5E8D7

Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E73097 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E73097 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E73097 Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E73097 Secondary #DD9FB9 Support #9C9087 Ink #17140F

Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E73097 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 18/100

Very low

Clean and current — no dusty, aged cast.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 89/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 61/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E73097

For UI

For branding

For interior

For fashion

People also use #E73097 with

Heliotrope Imperial Red Shamrock Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.7:1. Use

Subtle surface Use #F5DBEA for cards and hover fills. Tint 80

Avoid beside #E7325C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E73097 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E73097;
  --color-base-rgb: 231 48 151;
  --color-base-oklch: oklch(62.8% 0.231 352.0);
  --color-50: #FEF1F8;
  --color-100: #FCDAED;
  --color-200: #F6B6DA;
  --color-300: #EB85BE;
  --color-400: #DA58A2;
  --color-500: #C03584;
  --color-600: #923067;
  --color-700: #67284C;
  --color-800: #431D33;
  --color-900: #291420;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  deep-pink: {
    50: '#FEF1F8',
    100: '#FCDAED',
    200: '#F6B6DA',
    300: '#EB85BE',
    400: '#DA58A2',
    500: '#C03584',
    600: '#923067',
    700: '#67284C',
    800: '#431D33',
    900: '#291420',
  },
}

$base: #E73097;
$base-ink: #141310;
$base-50: #FEF1F8;
$base-100: #FCDAED;
$base-200: #F6B6DA;
$base-300: #EB85BE;
$base-400: #DA58A2;
$base-500: #C03584;
$base-600: #923067;
$base-700: #67284C;
$base-800: #431D33;
$base-900: #291420;
$base-hover: #C9187C;
$base-subtle: #F1C8DF;

{
    "color": {
        "base": {
            "value": "#E73097",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F8",
                "type": "color"
            },
            "100": {
                "value": "#FCDAED",
                "type": "color"
            },
            "200": {
                "value": "#F6B6DA",
                "type": "color"
            },
            "300": {
                "value": "#EB85BE",
                "type": "color"
            },
            "400": {
                "value": "#DA58A2",
                "type": "color"
            },
            "500": {
                "value": "#C03584",
                "type": "color"
            },
            "600": {
                "value": "#923067",
                "type": "color"
            },
            "700": {
                "value": "#67284C",
                "type": "color"
            },
            "800": {
                "value": "#431D33",
                "type": "color"
            },
            "900": {
                "value": "#291420",
                "type": "color"
            }
        }
    }
}

Palettes built on #E73097

Color Lab

Pairs with #E73097

UI roles & guardrails

In real applications

Scales

Every model

Export