What color is #E73189?

#E73189 is a medium, vivid pink. In RGB it is rgb(231, 49, 137), and in HSL hsl(331, 79%, 55%).

Is #E73189 accessible as text?

On white, #E73189 has a contrast ratio of 4.04:1 (fails WCAG AA for body text); on black it is 5.20:1 (passes). For text placed on #E73189, use black for the best readability.

What is the closest Tailwind color to #E73189?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #E73189?

#E73189 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #32E78F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E73189 below.

Is #E73189 good for buttons?

#E73189 works well for buttons and highlights, but use black text on #E73189 — white text only reaches 4.04:1, below the 4.5:1 needed for normal-size labels.

Is #E73189 the same as CSS deeppink?

No — #E73189 is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E73189 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E73189

Not just a swatch — here's how #E73189 works with other colors. Named schemes with #E73189 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E73189 Secondary #E86D5C Accent #EE993C Anchor #5B3A53 Surface #F5E8D6

Razzmatazz glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E73189 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Razzmatazz sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E73189 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Razzmatazz sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E73189 Secondary #B9612D Accent #7B7641 Surface #F5EBDD Anchor #3C2921

This palette keeps Razzmatazz as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E73189 Secondary #DC9EB3 Support #9C9087 Ink #17140F

Razzmatazz is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Razzmatazz carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E73189 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 80/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 22/100

Low

Clean and current — no dusty, aged cast.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 87/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E73189

For UI

For branding

For interior

For fashion

People also use #E73189 with

Heliotrope Vermilion Emerald Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.6:1. Use

Subtle surface Use #F5DBE8 for cards and hover fills. Tint 80

Avoid beside #E7324D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E73189 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E73189;
  --color-base-rgb: 231 49 137;
  --color-base-oklch: oklch(62.4% 0.225 357.1);
  --color-50: #FEF1F7;
  --color-100: #FCDAEA;
  --color-200: #F6B6D5;
  --color-300: #EB85B6;
  --color-400: #DA5897;
  --color-500: #C03578;
  --color-600: #92305F;
  --color-700: #672846;
  --color-800: #431D30;
  --color-900: #29141E;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  razzmatazz: {
    50: '#FEF1F7',
    100: '#FCDAEA',
    200: '#F6B6D5',
    300: '#EB85B6',
    400: '#DA5897',
    500: '#C03578',
    600: '#92305F',
    700: '#672846',
    800: '#431D30',
    900: '#29141E',
  },
}

$base: #E73189;
$base-ink: #141310;
$base-50: #FEF1F7;
$base-100: #FCDAEA;
$base-200: #F6B6D5;
$base-300: #EB85B6;
$base-400: #DA5897;
$base-500: #C03578;
$base-600: #92305F;
$base-700: #672846;
$base-800: #431D30;
$base-900: #29141E;
$base-hover: #C9186D;
$base-subtle: #F1C8DC;

{
    "color": {
        "base": {
            "value": "#E73189",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F7",
                "type": "color"
            },
            "100": {
                "value": "#FCDAEA",
                "type": "color"
            },
            "200": {
                "value": "#F6B6D5",
                "type": "color"
            },
            "300": {
                "value": "#EB85B6",
                "type": "color"
            },
            "400": {
                "value": "#DA5897",
                "type": "color"
            },
            "500": {
                "value": "#C03578",
                "type": "color"
            },
            "600": {
                "value": "#92305F",
                "type": "color"
            },
            "700": {
                "value": "#672846",
                "type": "color"
            },
            "800": {
                "value": "#431D30",
                "type": "color"
            },
            "900": {
                "value": "#29141E",
                "type": "color"
            }
        }
    }
}