What color is #E73677?

#E73677 is a medium, vivid rose. In RGB it is rgb(231, 54, 119), and in HSL hsl(338, 79%, 56%).

Is #E73677 accessible as text?

On white, #E73677 has a contrast ratio of 4.04:1 (fails WCAG AA for body text); on black it is 5.19:1 (passes). For text placed on #E73677, use black for the best readability.

What is the closest Tailwind color to #E73677?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #E73677?

#E73677 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #36E7A6. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E73677 below.

Is #E73677 good for buttons?

#E73677 works well for buttons and highlights, but use black text on #E73677 — white text only reaches 4.04:1, below the 4.5:1 needed for normal-size labels.

Is #E73677 the same as CSS deeppink?

No — #E73677 is not the CSS named color deeppink, but deeppink (#FF1493) is the closest CSS named color.

#E73677 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E73677

Not just a swatch — here's how #E73677 works with other colors. Named schemes with #E73677 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #E73677 Secondary #E86D5A Accent #ED9A3A Anchor #5B3A52 Surface #F5E8D6

Razzmatazz glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #E73677 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Razzmatazz sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #E73677 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Razzmatazz sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #E73677 Secondary #B8622C Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Razzmatazz as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #E73677 Secondary #DC9EAC Support #9B9087 Ink #17140F

Razzmatazz is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Razzmatazz carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #E73677 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 27/100

Low

A faint retro warmth without tipping into sepia.

Luxury 40/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 83/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #E73677

For UI

For branding

For interior

For fashion

People also use #E73677 with

Orchid Cinnabar Medium Aquamarine Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.6:1. Use

Subtle surface Use #F5DCE5 for cards and hover fills. Tint 80

Avoid beside #E7363C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E73677 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E73677;
  --color-base-rgb: 231 54 119;
  --color-base-oklch: oklch(62.2% 0.215 4.3);
  --color-50: #FEF1F6;
  --color-100: #FCDAE6;
  --color-200: #F6B6CE;
  --color-300: #EB85AA;
  --color-400: #DA5888;
  --color-500: #C03568;
  --color-600: #923054;
  --color-700: #67283F;
  --color-800: #431D2B;
  --color-900: #29141C;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  razzmatazz: {
    50: '#FEF1F6',
    100: '#FCDAE6',
    200: '#F6B6CE',
    300: '#EB85AA',
    400: '#DA5888',
    500: '#C03568',
    600: '#923054',
    700: '#67283F',
    800: '#431D2B',
    900: '#29141C',
  },
}

$base: #E73677;
$base-ink: #141310;
$base-50: #FEF1F6;
$base-100: #FCDAE6;
$base-200: #F6B6CE;
$base-300: #EB85AA;
$base-400: #DA5888;
$base-500: #C03568;
$base-600: #923054;
$base-700: #67283F;
$base-800: #431D2B;
$base-900: #29141C;
$base-hover: #CC185A;
$base-subtle: #F2C9D8;

{
    "color": {
        "base": {
            "value": "#E73677",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F6",
                "type": "color"
            },
            "100": {
                "value": "#FCDAE6",
                "type": "color"
            },
            "200": {
                "value": "#F6B6CE",
                "type": "color"
            },
            "300": {
                "value": "#EB85AA",
                "type": "color"
            },
            "400": {
                "value": "#DA5888",
                "type": "color"
            },
            "500": {
                "value": "#C03568",
                "type": "color"
            },
            "600": {
                "value": "#923054",
                "type": "color"
            },
            "700": {
                "value": "#67283F",
                "type": "color"
            },
            "800": {
                "value": "#431D2B",
                "type": "color"
            },
            "900": {
                "value": "#29141C",
                "type": "color"
            }
        }
    }
}