#E73BA2 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E73BA2 works with other colors. Named schemes with #E73BA2 in its natural role, and a note on why the supporting colors balance it.
Deep Pink glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Deep Pink sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Pink sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Deep Pink as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Pink is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Pink carrying the quiet middle.
How #E73BA2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E73BA2 at work across the surfaces designers actually ship.
:root {
--color-base: #E73BA2;
--color-base-rgb: 231 59 162;
--color-base-oklch: oklch(64.0% 0.226 348.8);
--color-50: #FEF1F9;
--color-100: #FBDAEE;
--color-200: #F6B6DD;
--color-300: #EA85C2;
--color-400: #DA58A6;
--color-500: #BF3688;
--color-600: #91306B;
--color-700: #67284E;
--color-800: #431E34;
--color-900: #291421;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
deep-pink: {
50: '#FEF1F9',
100: '#FBDAEE',
200: '#F6B6DD',
300: '#EA85C2',
400: '#DA58A6',
500: '#BF3688',
600: '#91306B',
700: '#67284E',
800: '#431E34',
900: '#291421',
},
}
$base: #E73BA2; $base-ink: #141310; $base-50: #FEF1F9; $base-100: #FBDAEE; $base-200: #F6B6DD; $base-300: #EA85C2; $base-400: #DA58A6; $base-500: #BF3688; $base-600: #91306B; $base-700: #67284E; $base-800: #431E34; $base-900: #291421; $base-hover: #CF1A86; $base-subtle: #F2CBE2;
{
"color": {
"base": {
"value": "#E73BA2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F9",
"type": "color"
},
"100": {
"value": "#FBDAEE",
"type": "color"
},
"200": {
"value": "#F6B6DD",
"type": "color"
},
"300": {
"value": "#EA85C2",
"type": "color"
},
"400": {
"value": "#DA58A6",
"type": "color"
},
"500": {
"value": "#BF3688",
"type": "color"
},
"600": {
"value": "#91306B",
"type": "color"
},
"700": {
"value": "#67284E",
"type": "color"
},
"800": {
"value": "#431E34",
"type": "color"
},
"900": {
"value": "#291421",
"type": "color"
}
}
}
}