What color is #E73BF7?

#E73BF7 is a medium, vivid purple. In RGB it is rgb(231, 59, 247), and in HSL hsl(295, 92%, 60%).

Is #E73BF7 accessible as text?

On white, #E73BF7 has a contrast ratio of 3.30:1 (fails WCAG AA for body text); on black it is 6.37:1 (passes). For text placed on #E73BF7, use black for the best readability.

What is the closest Tailwind color to #E73BF7?

The nearest Tailwind CSS token is fuchsia-500 (#E12AFB).

What colors go well with #E73BF7?

#E73BF7 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4BF73B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #E73BF7 below.

Is #E73BF7 good for buttons?

#E73BF7 works well for buttons and highlights, but use black text on #E73BF7 — white text only reaches 3.30:1, below the 4.5:1 needed for normal-size labels.

Is #E73BF7 the same as CSS fuchsia?

No — #E73BF7 is not the CSS named color fuchsia, but fuchsia (#FF00FF) is the closest CSS named color.

#E73BF7 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #E73BF7

Not just a swatch — here's how #E73BF7 works with other colors. Named schemes with #E73BF7 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #E73BF7 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #E73BF7 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #FF78FF

Magenta is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Magenta.

Japanese Sand Base · 5 colors

Base #E73BF7 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Magenta sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #E73BF7 Secondary #E5AFE9 Support #9C9087 Ink #18140F

Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Magenta carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #E73BF7 Secondary #E86C65 Accent #F19643 Anchor #5A3A55 Surface #F6E8D7

Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #E73BF7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 0/100

Very low

Clean and current — no dusty, aged cast.

Luxury 32/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 30/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 68/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #E73BF7

For UI

For branding

For interior

For fashion

People also use #E73BF7 with

Medium Slate Blue Deep Pink Malachite Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.6:1. Use

Subtle surface Use #F6DDF8 for cards and hover fills. Tint 80

Avoid beside #F73BC8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #E73BF7 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #E73BF7;
  --color-base-rgb: 231 59 247;
  --color-base-oklch: oklch(68.2% 0.282 324.2);
  --color-50: #FDF0FE;
  --color-100: #FAD8FD;
  --color-200: #F5B1FC;
  --color-300: #E97CF3;
  --color-400: #D84DE5;
  --color-500: #BE29CB;
  --color-600: #91289A;
  --color-700: #66226D;
  --color-800: #431A47;
  --color-900: #29122B;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  magenta: {
    50: '#FDF0FE',
    100: '#FAD8FD',
    200: '#F5B1FC',
    300: '#E97CF3',
    400: '#D84DE5',
    500: '#BE29CB',
    600: '#91289A',
    700: '#66226D',
    800: '#431A47',
    900: '#29122B',
  },
}

$base: #E73BF7;
$base-ink: #141310;
$base-50: #FDF0FE;
$base-100: #FAD8FD;
$base-200: #F5B1FC;
$base-300: #E97CF3;
$base-400: #D84DE5;
$base-500: #BE29CB;
$base-600: #91289A;
$base-700: #66226D;
$base-800: #431A47;
$base-900: #29122B;
$base-hover: #D80AEB;
$base-subtle: #F2CBF6;

{
    "color": {
        "base": {
            "value": "#E73BF7",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FAD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F5B1FC",
                "type": "color"
            },
            "300": {
                "value": "#E97CF3",
                "type": "color"
            },
            "400": {
                "value": "#D84DE5",
                "type": "color"
            },
            "500": {
                "value": "#BE29CB",
                "type": "color"
            },
            "600": {
                "value": "#91289A",
                "type": "color"
            },
            "700": {
                "value": "#66226D",
                "type": "color"
            },
            "800": {
                "value": "#431A47",
                "type": "color"
            },
            "900": {
                "value": "#29122B",
                "type": "color"
            }
        }
    }
}