#E73E13 is a mid-toned, warm orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #E73E13 works with other colors. Named schemes with #E73E13 in its natural role, and a note on why the supporting colors balance it.
Vermilion glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Vermilion anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Vermilion plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Vermilion sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Vermilion is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Vermilion carrying the quiet middle.
How #E73E13 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #E73E13 at work across the surfaces designers actually ship.
:root {
--color-base: #E73E13;
--color-base-rgb: 231 62 19;
--color-base-oklch: oklch(61.4% 0.211 34.0);
--color-50: #FEF3F0;
--color-100: #FDE0D8;
--color-200: #F9C1B4;
--color-300: #EE9781;
--color-400: #DF6F53;
--color-500: #C54E30;
--color-600: #96412C;
--color-700: #6A3325;
--color-800: #45241C;
--color-900: #2A1813;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
vermilion: {
50: '#FEF3F0',
100: '#FDE0D8',
200: '#F9C1B4',
300: '#EE9781',
400: '#DF6F53',
500: '#C54E30',
600: '#96412C',
700: '#6A3325',
800: '#45241C',
900: '#2A1813',
},
}
$base: #E73E13; $base-ink: #141310; $base-50: #FEF3F0; $base-100: #FDE0D8; $base-200: #F9C1B4; $base-300: #EE9781; $base-400: #DF6F53; $base-500: #C54E30; $base-600: #96412C; $base-700: #6A3325; $base-800: #45241C; $base-900: #2A1813; $base-hover: #B9310F; $base-subtle: #F1C9BF;
{
"color": {
"base": {
"value": "#E73E13",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF3F0",
"type": "color"
},
"100": {
"value": "#FDE0D8",
"type": "color"
},
"200": {
"value": "#F9C1B4",
"type": "color"
},
"300": {
"value": "#EE9781",
"type": "color"
},
"400": {
"value": "#DF6F53",
"type": "color"
},
"500": {
"value": "#C54E30",
"type": "color"
},
"600": {
"value": "#96412C",
"type": "color"
},
"700": {
"value": "#6A3325",
"type": "color"
},
"800": {
"value": "#45241C",
"type": "color"
},
"900": {
"value": "#2A1813",
"type": "color"
}
}
}
}